Vietnamese budget carrier VietJet Air seems never to get bored with using models in bikinis to draw media attention.
In 2012 the no-frills airline had its flight attendants perform a Hawaii dance in bikinis on its inauguration flight between Ho Chi Minh City and the coastal city of Nha Trang, which resulted in a VND20 million (US$941) fine.
Last May passengers on VietJet Air’s maiden flight from the southern Vietnamese city to Singapore again blushed as the carrier used bikini dancers to celebrate the launch of the new route.
The carrier on Thursday sparked yet another storm of criticism after a lingerie model posted on her Facebook page photos allegedly shot the same day to serve VietJet Air’s next promotional campaign, in which all models are seen donning nothing else but the skimpy two-piece swimsuit.
This screenshot shared on Facebook shows the controversial photo album posted on the Facebook page of Ngoc Trinh on Thursday.
In one of the photos on Ngoc Trinh’s Facebook page, nine models are shown sporting sexy bikinis in yellow and red – the airline’s traditional colors – and forming a V formation in front of a VietJet Air plane.
In another picture, two models, still wearing bikinis, pose as they open the luggage compartment aboard an aircraft.
“Just finished shooting promo photos for VietJet Air for 12 hours nonstop from 9:00 am to 9:00 pm,” Ngoc Trinh, infamously known as ‘the lingerie queen,’ captioned her photo album, posted on Thursday night.
The models are from Venus, a famous Vietnamese modeling agency.
In the album, there are also behind-the-scenes photos in which the models in bikinis smile broadly in front of the lens while shooting.
The photos have gone viral on Facebook and some local newswires that all blast both the models and VietJet Air for what they call “an inappropriate publicity trick.”
But it is the airline that has received the most complaints.
“The models just did their jobs, it is VietJet Air to blame for repeatedly using bikini models in its promotional campaigns,” one of the comments under the controversial photo album reads.
The photos were removed from Ngoc Trinh’s Facebook around Friday noon.
VietJet Air has not made any official comment on the issue.