Previously a mainstay among a mostly local customer base, hungry foreigners are now coming in droves to the restaurant dubbed "Obama bun cha" for the Hanoi lunch staple: grilled pork patty and bacon in a sweet broth with rice noodles.
"People come here because they are curious about why Obama chose my restaurant," said owner Nguyen Thi Lien, who has been running the eatery for 23 years.
Eager to tap the star power of her recent VIP diner, Lien has introduced a $4 "Combo Obama" lunch special of noodles, a side of deep fried spring rolls and a Hanoi beer -- but swears she has kept her prices the same.
"So many have come and we cannot serve them all," she said at the two-storey restaurant, which is now plastered with photos of Obama and his dinner guest, globetrotting US chef Anthony Bourdain.
The pair stopped by during Obama's May trip to Vietnam -- the third by a sitting president since the end of the American war in Vietnam in 1975 -- to film a scene for Bourdain's CNN show "Parts Unknown" which airs Sunday.
In a teaser for the episode, Bourdain lauded the US leader for his chopstick skills as he expertly scooped up a mouth of noodles during an evening off from his diplomatic duties.
Obama seemed impressed with the local fare.
"This is killer, this is outstanding," he said.
The pork pit stop has seen the number of customers double, according to Lien, and the restaurant appears set to become a fixture on Hanoi's tourist trail.
"I saw that Obama had been here, saw that Anthony Bourdain had been here, and I generally follow their advice, figured they'd have good taste, came here and found it to be true," American tourist Andrew Lala told AFP.
Customers wait for tables inside the Bun Cha Huong Lien restaurant in Hanoi. Photo: AFP
Customers eating under a picture showing US President Barack Obama eating during his visit to the Bun Cha Huong Lien restaurant last May in Hanoi. Photo: AFP
US President Barack Obama departs Bun cha Huong Lien with CNN's Anthony Bourdain in Hanoi on May 23, 2016. Photo: AFP