JavaScript is off. Please enable to view full site.

Vietnamese designers raise body-shaming awareness through print ads

Monday, May 08, 2017, 15:32 GMT+7
Vietnamese designers raise body-shaming awareness through print ads
'Life Factory' by Pham Thi Thuy Linh

Print ads aimed at crushing stereotypes about physical beauty are the theme of a competition held for young designers in Vietnam.

The designs send a haunting message about body shaming, the practice of making negative comments on a person's body shape or size.

The 16 best designs were voted on by Facebook users, ten of which will be selected by a board of judges for exhibition at a festival this weekend at the Ho Chi Minh City campus of the Foreign Trade University.

The contest, Creative Marcom Challenge, was part of the university’s series of events to provide students with insights into the field of marketing and communications.

The designs addressed both male and female body shaming, with the use of relatable and humorous symbols to criticize personal ridicule and make a statement of respecting differences and natural beauty.

Do Ky Minh Triet, 22, said his work depicts a young girl being shaped by the 90-60-90 standards of body measurement, a V-shaped face and the make-up styles of supermodels.

“My work criticizes media distortion of the so-called perfect beauty,” Triet said. “The media are promoting advertisements on lifestyles, beauty products and supplements to influence consumers based on unrealistic standards of beauty.”

“Don’t base your definition of beauty on media depiction,” Triet said. “The perfect beauty is a lie.”


'The Perfect Body' by Do Ky Minh Triet

Approaching body shaming from a man’s perspective, Do Quang Khanh, 21, designed a print ad featuring a banana, a common innuendo for the male genitals.

Khanh was inspired by the saying “handsome is as handsome does” to raise his point that the size of a man’s genitals should not define his masculinity or be the topic for humiliation, as it is his personality that counts.


'The Inside That Matters' by Do Quang Khanh

Other print ads submitted to the Creative Marcom Challenge:


'Perfection' by Nguyen Vuong Quynh Nhu


'Flat, So What?' by Pham Huynh Phuong Thao


'Beauty Size' by Le Dinh Phong


'Hero Is Inside Not The Size' by Phan Minh Cuong

Like us on Facebook or follow us on Twitter to get the latest news about Vietnam!



Read more

A ‘crazy trash man’ in central Vietnam

Dinh Ty, a 35-year-old man, who lives in Nhan Trach commune, Bo Trach District, Quang Binh Province, Vietnam has cleaned mountains of rubbish having accumulated for years in this fishing village.

2 days ago

Vietnamese man keeps $21,000 collection of parrots

Raising parrots requires not only a love for animals but also a lot of money, time, effort and dedication. Few would know this better than Le Anh Tai, who owns a collection of parrots worth more than VND500 million (over US$21,500)

1 week ago



Experience summer sand-boarding in Mui Ne

Sand-boarding, a popular activity amongst local children in the coastal tourism town of Mui Ne in south-central Vietnam, is attracting hundreds of tourists to the Red Sand Dunes

Young maple trees given better protection as Hanoi enters rainy season

The trees are currently growing well, with green leaves and healthy branches.

Hunting skinks for food in southern Vietnam

Skink meat is known to be soft, tasty, and highly nutritious.

Vietnamese-made app allows people to grow real veggies via smartphone

Nguyen Thi Duyen, a young engineer in Hanoi, developed the app and its related services to help busy people create their own veggie gardens.

Chinese tourists hit by Vietnamese over dine and dash

Four Chinese were reportedly injured, with one having a broken arm.

Latest news