A group of young people are carrying out a project meant to talk traders in Ho Chi Minh City out of overcharging tourists to win their trust and make the city more tourist-friendly.

Since being launched one month ago, a fixed price model put forward by a project called “iSaigon,” with the “i” short for “integrity,” is currently being adopted at 20 clothing stalls and eateries in Districts 1, 3, Binh Thanh and Tan Binh, including the city’s iconic Ben Thanh Market in the downtown area.

Behind the project are three members of the “The Heat” group: Mai Cam Linh, 27; Tran Thi Phuong Thao, 23; and Nguyen Hoang Phuc, 24.

View full script here