While the day Amazon officially enters Vietnam has yet to come, the country’s trade promotion agency will cooperate with the U.S. e-commerce giant to help Vietnamese people expand into new marketplaces and sell to millions of customers.
The Vietnam Trade Promotion Agency and Amazon Global Selling have closed a cooperation plan that will enable Vietnamese enterprises to reach out to more than 300 million customers of Amazon worldwide, the agency under the Ministry of Industry and Trade announced on Tuesday.
Amazon Global Selling is a program that enables merchants to list and sell their products across the world on Amazon's global marketplaces.
Under the agreement, Vietnam's small and medium-sized enterprises (SMEs) will be given priority to get access to the world market and develop their brands and goods through Amazon.com, according Vietnam Trade Promotion Agency chief Vu Ba Phu.
The two sides also have plans to offer e-commerce training courses for Vietnamese SMEs.
The cooperation was announced during a conference on hi-tech investment and trade promotion jointly held by the Vietnamese agency and Amazon Global Selling at the trade ministry’s headquarters in Hanoi on Tuesday.
As chairman of the event, Deputy Minister of Industry and Trade Do Thang Hai hailed the cooperation as bringing innovation to Vietnam’s trade promotion scene.
Vietnam is now home to more than 700,000 businesses, of which 98 percent are small and medium-sized enterprises, according to the trade promotion agency.
“In addition to traditional trade promotion methods, promoting e-commerce development is extremely necessary for this type of business,” Phu said.
According to Bernard Tay, director of Amazon Global Selling in Southeast Asia, Amazon chose Vietnam for its development as the U.S e-commerce giant sees great potential in this market, especially entrepreneurship among young Vietnamese people.
“Vietnamese enterprises are known for their top production capabilities and Amazon resources from around the world will help them develop and build brands in the international market,” Tay said.
On the other hand, Tay also emphasized that Vietnamese enterprises have to catch up with global trends and improve their foreign language capability and branding ability to take the best advantage of sales on Amazon.