The Vietnam International Travel Mart-VITM Da Nang 2022, which is set to take place in the central coastal city of Da Nang from December 9 to 11, is expected to feature some 350 booths, including 50 of foreign firms, according to the Vietnam Tourism Association.

The association on Saturday informed that the travel exhibition would be attended by not only travel companies and management agencies from many localities nationwide but also leading enterprises and airline partners from Vietnam’s key source markets, such as South Korea, Japan, the U.S., Australia, and Western European nations as well as tourism management bodies from these countries.

The travel expo is aimed at developing Vietnam’s sea tourism, leveraging its strengths, and wooing enterprises specializing in sport tourism, MICE (Meetings, Incentives, Conventions, and Exhibitions), adventure tourism, and leisure travel.

According to the organizers, the event will help promote tourism in Da Nang and the central region as a whole, thus increasing the number of domestic and foreign tourists visiting the region, especially those with high spending power, such as MICE visitors, guests of golf events, and groups of tourists.

Moreover, the event is expected to spur the central region’s tourism and turn Da Nang into a leading MICE tourism and leisure travel hub in Vietnam and the Southeast Asian region.

The event will feature meetings between management agencies and tourism enterprises, who will introduce their new tourism products, packages, and trends.

In addition, seminars on sea tourism development in central Vietnam, leisure travel, and digital transformation in tourism will be included in the upcoming international travel exhibition.

Vu The Binh, chairman of the Vietnam Tourism Association, said that the travel mart will help develop central Vietnam’s tourism in the coming periods with Da Nang being a major destination.

Sea tourism is Vietnam’s strength but has yet to be developed effectively, Binh added.

Besides well-known destinations for sea tourism such as Ha Long, Lan Ha, Vung Tau, and Phu Quoc, other cities and provinces still stay behind.

Therefore, it is a must to launch more sea tours and connect beach destinations to take advantage of Vietnam’s sea and island tourism strengths.

Vietnam’s target of 5 million int’l tourists in 2022 unattainable

As Vietnam welcomed only 1.6 million foreign travelers in the January-September period of this year, the country’s target of five million international arrivals this year is unachievable, Vu The Binh said.

Without careful preparations to attract international visitors, the international tourist target for 2023 will be also hard to be reached.

Binh cited international forecasts as saying that the tourism sector will not get back on track until 2025.

Therefore, Vietnam will focus on the recovery of international tourism in 2023 to pave the way for the achievement of results in 2014 which are equivalent to those in 2019.

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