Boasting multiple historical relics and national cultural heritage titles, Binh Phuoc Province in southern Vietnam aims to lure 1.7 million travelers in 2025 and four million visitors in 2030, heard the first congress of the Binh Phuoc Province Tourism Association in the 2023-28 term on Wednesday.
Binh Phuoc lies in the southern key economic zone, acts as a link between the southeast region and the Central Highlands region and shares borderlines with Cambodia.
The province houses over one million people, with many of them belonging to various ethnic minority groups, so Binh Phuoc boasts a wide range of cultural features.
The association underlined that the province will promote its potential for tourism and make use of historical relics to draw visitors in the 2025-30 period.
The province is home to six national intangible cultural heritage titles, five special national relics, and 12 national relics, as well as numerous attractive tourist sites.
Among them are Bu Gia Map National Park, Ta Thiet Military Base, and S’tieng Soc Bom Bo National Cultural Reserve.
Between January and September, the province welcomed over 900,000 travelers, earned nearly VND550 billion (US$22.7 million) in tourism revenue, and created jobs for more than 2,000 workers.
|Members of the executive board of the Binh Phuoc Province Tourism Association in the 2023-28 tenure. Photo: An Binh / Tuoi Tre
Despite its rich diversity of tourist sites, relics, natural landscapes, and cultural features, the province has yet to unlock its entire potential to drive up tourism.
Besides, tourism infrastructure in Binh Phuoc remains poor, while the province is seeing few lodging facilities.
The establishment of the Binh Phuoc Province Tourism Association, with a 15-member executive board, is aimed at fostering tourism growth.
Speaking at the congress to introduce the executive board of the association, Tran Tuyet Minh, vice-chairwoman of the provincial People’s Committee, said that the association would play a key role in developing the province’s tourism sector.
Minh expected the association to diversify tourism products and services to make the province more attractive and become a must-visit destination.
The association was also told to strengthen Binh Phuoc’s tourism workforce, and encourage its member firms to improve the quality of their services to contribute to building a friendly travel environment.