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Swedish ambassador meets with Ho Chi Minh City bookworms at Ibrahimovic autobiography event

Thursday, December 22, 2016, 16:42 GMT+7

Newly-appointed Swedish Ambassador to Vietnam Pereric Högberg on Wednesday gave Ho Chi Minh City book lovers a closer look into the life of world-renowned Swedish striker Zlatan Ibrahimovic, as well as the culture of the Nordic country

After greeting the audience with a fluent Vietnamese greeting, the friendly ambassador joined journalist Tran Minh, the Vietnamese translator for Ibrahimovic’s autobiography, to share their thoughts on the life story detailed in the 35-year-old Manchester United striker’s book.

“The evening is about Zlatan and the book, but also the other things that Zlatan stands for,” Ambassador Högberg told Tuoi Tre News at the event.

“If you are good at something, you should be able to succeed,” he said, adding the book is also about strong friendship, trust, and open society.

The Vietnamese version of the famous Sweden national team member’s autobiography was officially released in August this year under the title “Tôi là Zlatan Ibrahimovic” in Huy Hoang Bookstore.

Journalist Tran Minh said it took him about two years to translate the book.


Swedish Ambassador to Vietnam Pereric Högberg (C), the Swedish embassy's media and communications officer Pham Tung Lam (R), and jounarlist Tran Minh talk about Zlatan Ibrahimovic's autobiography in Ho Chi Minh City on December 21, 2016. Photo: Dong Nguyen/Tuoi Tre News

The Wednesday workshop, titled “Sweden – The Ambassadors of Contemporary Culture," also included a Q&A session with topics ranging from Sweden’s cultural values and education to opportunities for international students.

“It’s an opportunity to talk about the country where Zlatan comes from,” the Swedish ambassador said.

Högberg devotedly answered the excited crowd’s questions related to international students in Sweden, explaining his observations of the differences between Vietnamese and Swedes and giving tips for people who want to live in Sweden and communicate with Swedish people.

The ambassador also discussed similarities in the two countries' cultures, pointing out similarities in music and noting that traditional Vietnamese music seems to have the same tone as indigenous Swedish music.

Discussing food, the diplomat humorously shared that he lost a lot of weight after coming to Vietnam because the food is both extremely delicious and healthy.

The ambassador also proudly announced in Vietnamese that “bun thang," “pho bo”, and "cha ca” are amongst his favorite dishes.

He even repeated “bun thang” twice to make sure everyone understood his Vietnamese pronunciation.

Before his appointment as Swedish Ambassador to Vietnam in August, Högberg was the Deputy Director-General acting as Head of Sweden’s foreign ministry’s Africa Department.

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