Celebrity promotes reducing plastic waste in Vietnam through iCHANGE campaign

The campaign is the first of the iCHANGE project series, a campaign to raise public awareness of the impact of plastic waste on life and the environment

Diem My is seen at the launch ceremony of the iCHANGE Plastics campaign as seen in this photo posted on CHANGE’s official website.

A Vietnamese celebrity has officially launched a campaign calling for minimizing the use of disposable plastics.

As a goodwill ambassador, Vietnamese actress-model Diem My took part in a launch ceremony of the iCHANGE Plastics campaign on Tuesday.

The campaign, running under the umbrella of The Center of Hands-On Actions and Networking for Growth and Environment (CHANGE), focuses on the care and preservation of the environment through education and innovative communications in Vietnam.

The ceremony also premiered a video calling for participation in the campaign, and featured the publishing of the official website of the program, www.ichangevn.org.

“I change for a Vietnam without plastic waste” is the motto for the iCHANGE Plastics campaign, the first of the iCHANGE project series, whose official goal is to raise public awareness of the impact of plastic waste on life and the environment.

The project hopes to help cut down on the use of disposable plastic products such as plastic bags, straws, foam boxes, plastic utensils, and bottled water, gradually removing them from everyday life.

“As an environment lover, I am trying to change my everyday habits, including limiting the use of disposable plastics and replacing them with environmentally friendly options such as bamboo straws, cloth bags, and porcelain cups with lids for take-away coffee," said Diem My.

iCHANGE Plastics also associates with business partners to encourage them to use environmentally friendly alternatives in their own business practices.

“We [CHANGE] acknowledge that it requires time and consistence for Vietnam, one of the countries that empty the most plastic waste into the ocean, to follow the green lifestyle,” CHANGE’s director Hoang Thi Minh Hong said during the launching.

“The project’s goals will only be realized when people, businesses, and governments join hands,” she added.

“In particular, the most important factor is humans, and I hope all of you join the iCHANGE community in committing to ‘I change’ for a cleaner and greener Vietnam in the future.”

According to statistics, there are currently 5.25 trillion pieces of plastic trash in the ocean, affecting 800 species of marine life.

A video calling for participation in the campaign published on www.ichangevn.org

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