Huyen Tran Cong Chua Street has taken over as the new selfie hot spot for local youngsters looking to add a bit of urban flair to their Instagram pages.

Located on the outskirts of the central Vietnamese city of Hue, in the nearly deserted Lang Viet tourist area, Huyen Tran Cong Chua runs past the Tomb of Emperor Tu Duc, one of the city’s many must-see attractions.

Locals say that the graffiti first appeared at the end of April, when 100 artists from Vietnam and abroad took it upon themselves to transform the walls from an eyesore into an urban-chic jewel.

Though the paintings along the road do not seem to follow a particular theme, the unplanned originality of each anime character, text, and random burst of color seems to magnetize visitors.

Nhu Y, a student at Hue University – University of Science, said the street is blowing up her social media feed, with pictures of friends posing in front of the brightly colored walls constantly popping up as she scrolls Facebook and Instagram.

“When I realized how many of my friends were taking pictures here I decided to come see it for myself,” she said.

“It’s a unique destination because the quiet road still combines the peaceful spirit of Hue with modern and contemporary art.”

Mural villages, mural streets, and even wards filled with mural-featured walls are becoming commonplace as major cities such as Ho Chi Minh City, Hoi An, Da Nang, and Hanoi look to clean up their image and beautify their streets.

However, a mural village in Hanoi recently was the brunt of criticism as local painters voiced concerns that authorities are not doing enough to control the local ‘graffiti outbreak.’

Below are some photos of the street:

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