JavaScript is off. Please enable to view full site.

‘Day of Pho’ to be held in Hanoi next week

‘Day of Pho’ to be held in Hanoi next week

Thursday, December 06, 2018, 14:33 GMT+7
‘Day of Pho’ to be held in Hanoi next week
An attendant promotes ‘Day of Pho’ to a customer at an eatery. Photo: Duyen Phan / Tuoi Tre

The second ‘Day of Pho’ (December 12), an event held by Tuoi Tre (Youth) newspaper in celebration of the iconic Vietnamese cuisine that has won over diners worldwide, will be organized next week in Hanoi, the delicacy’s widely accepted ‘birthplace.’

Following the success of the inaugural Pho Day 2017 in Ho Chi Minh City, Tuoi Tre and Japanese instant noodle producer Acecook are taking the event on the road to the AEON Mall supermarket in the Vietnamese capital city’s Long Bien District on December 12.

This year’s event, themed “Honoring Vietnamese Flavor – Journey to the Old Pho,” will feature a gallery presenting a brief look at the dish’s 100-year history, its spread throughout Vietnam and the world, and its modern variations, according to Do Van Dung, deputy editor-in-chief of Tuoi Tre.

Visitors to the celebration will be treated to free pho tastings from 11:30 am to 12:30 pm and 5:30 pm to 6:30 pm on December 12.

In addition, an awards ceremony to recognize contributions toward the development of ‘Day of Pho’ and the outstanding entries in the ‘Ky uc ve Pho’ (Memories of Pho) writing competition organized by Tuoi Tre will also be held in conjunction with the event.

Over 3,000 visitors are expected at the festival and 200 people have been invited to the gala.

The organizers hope that the second Pho Day will help to boost the dish to the same level of fame as other national dishes, such as Italian pizza, Japanese sushi, and German sausage.

Kajiwara Junichi, general director of Acecook Vietnam, said that “spreading the love for pho so that more and more people will understand it” was a primary factor in his company’s decision to co-sponsor the event with Tuoi Tre.

It has become a habit for Junichi to break the ice with Vietnamese business partners and friends by sharing his passion for pho.

“I love Vietnamese pho,” the Acecook executive told Tuoi Tre as he began recalling the company’s decades-long relationship with Vietnamese rice and its products.

When Junichi first came to Vietnam in 1993 to launch Acecook, the company set its sights on developing a wheat noodle version of pho.

Apparently, Junichi’s love for pho is so common among his fellow Japanese nationals that the Japan Anniversary Association decided to recognize April 4 as ‘Day of Pho in Japan.'

On this day, restaurants, pho eateries, supermarkets and convenience stores in Japan offer discounts, gifts, and promotions to help consumers learn more about the Vietnamese dish.

Like us on Facebook or follow us on Twitter to get the latest news about Vietnam!

Bao Anh / Tuoi Tre News


Read more




‘Taste of Australia’ gala dinner held in Ho Chi Minh City after 2-year hiatus

Taste of Australia Gala Reception has returned to the Park Hyatt Hotel in Ho Chi Minh City's District 1 after a two-year hiatus due to the COVID-19 pandemic

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Vietnam’s Mekong Delta celebrates spring with ‘hat boi’ performances

The art form is so popular that it attracts people from all ages in the Mekong Delta

Vietnamese youngster travels back in time with clay miniatures

Each work is a scene caught by Dung and kept in his memories through his journeys across Vietnam

Latest news