A program jointly held by Tuoi Tre (Youth) newspaper and Vietnamese mobile wallet MoMo, allowing people to donate to the daily’s fundraising campaigns via the company’s app, has been warmly received by people within the first month of launch.
“Chung Tay Cung Tuoi Tre” (Join Hands With Tuoi Tre), launched on June 16 in celebration of Vietnam’s Cashless Day, has drawn participation of over 2,000 people ever since.
The program involves MoMo adding a new feature on its app, allowing users to make donations to different charity campaigns of Tuoi Tre.
Among them, “Uoc Mo Cua Thuy” (Thuy’s Dream), held to support cancer children across Vietnam, and “Tiep Suc Den Truong” (Giving Strengths To Students), to donate to underprivileged students and help them pursue their study path, have received the most donations over the last month.
More than VND100 million (US$4350) worth of donations to the two programs have been made via the MoMo app.
There are also other funds initiated by Tuoi Tre such as “Dong Hanh Cung Nguoi Thay” (Supporting Teachers) to sponsor Vietnamese teachers with low living condition in remote areas and “Chung Suc Bao Ve Chu Quyen Bien Dong” (Joining Hands To Protect Sovereignty over East Vietnam Sea) to take care of sailors and fishermen who sacrificed their lives for the country.
|Three steps to access the feature from the home screen of the MoMo app|
Users can access to the feature by installing MoMo on their mobile devices and choose the program and amount of money they want to donate, or they can donate money by scanning the QR code instead of making complicated procedures.
Available charity programs will be published on all platforms of Tuoi Tre along with the list of participants and MoMo users can donate many times a day without being charged any extra fees.
Users can donate to Tuoi Tre’s charitable programs by scanning QR code instead of making complicated procedures.
(From left to right)
First row: Thuy's Dream, Supporting Teachers, Giving Strength to Students
Second row: Joining Hands To Protect Sovereignty over East Vietnam Sea, Other Programs