Local lender SHB Bank, the main sponsor in bringing English Premier League club Manchester City to play a friendly game in Hanoi next week, has said it will not suffer a loss from this ‘affair’, even though ticket sales have not created a fever as predicted.
Man City will play the Vietnamese national football team in a friendly at My Dinh National Stadium at 8:00 pm on July 27.
SHB chairman Do Quang Hien said he spent around US$1.5 million to bring The Citizens to Hanoi.
It also costs the organizer around VND10 billion ($460,000) for the organization, security, tax, transport work and accommodation in a five-star hotel for over 80 Manchester City team members.
However, Hien said that he will not suffer any losses from the event, although the ticket sales for the match have not created a fever as in previous matches with Arsenal in 2013 and the Brazilian national team in 2008.
The organizer expects to earn nearly VND40 billion ($1.84 million) from tickets, which are being sold at four prices: VND1.8 million ($83), VND1.5 million ($69), VND1 million ($46) and VND600,000 ($27.6).
They are the most expensive of any match involving a famous foreign team in Vietnam so far.
In addition, SHB will get $200,000 from advertisements at the stadium, and another amount from television rights.
More importantly, the biggest profit SHB will earn is the chance to promote their trademark and corporate image in the public for a long time after the event.
This benefit cannot be measured and calculated immediately.