A local man who began a groundless rumor about an upcoming 'festival' where men pay to squeeze women’s breasts for charity in Da Nang has been identified and given a civil fine.

Thirty-year-old Nguyen Kim Anh was fined VND5 million (US$220) for violating the law on telecommunication, Ho Thanh Hung, deputy head of the police unit of Thanh Khe District, told Tuoi Tre (Youth) newspaper on Monday.

On Saturday, Anh, who runs a mobile phone repair store in Da Nang, used vulgar language on his Facebook to announce that a “boob grabbing festival” would take place from August 15 to 30 at the 29/3 Park in Thanh Khe District.

According to the post, male visitors would pay VND50,000 ($2.2) each to be able to grab the sensitive parts of women aged from 16 to 22 with “the money raised given to people with disabilities.”

In the same post, Anh said attending the event would be “beautiful girls wearing T-shirts with no bras.”

As inappropriate as it sounds, the Facebook post shared by a few thousand local users, even though some expressed their skepticism in the comments.

Anh admitted to having found the rumor online and edited its time and place before posting to his own Facebook page, hoping to attract more followers and potential customers to his repair shop.

Hung, the district’s deputy police chief, said that spreading such information is against the cultural values of the Vietnamese people and affects the image of Da Nang and its people.

A similar rumor was circulated late last year, with the “bosom grabbing” event said to be taking place in Hanoi.

No one has been identified or punished since.

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