Well-known South Korean actor Lee Ki-woo Friday had a meeting with local press as the promotional ambassador for the second South Korean Film Festival in Vietnam held in Hanoi from September 6 to 11.

Talking to Tuoi Tre, the 32-year-old actor said he was surprised knowing Korean movies have been popular in Vietnam. After coming to the country, he realized that the reason is because the life in Vietnam and Korean is much alike. The actor also expressed his thought on how Korean movie attracts audiences. According to him, it may be because of the modern filmmaking technology as well as the diversity of genres.

The artist, who plans to be in Hanoi until September 8, said he hopes to boost cultural exchange between the two countries and bring Korean cinematography closer to Vietnamese audiences.

Lee is best known for his roles in movies including The Classic, Tale of Cinema, A Love to Kill and Flower Boy Ramyun Shop.

Actress Ngo Thanh Van also joins the Korean artist as the event’s ambassador.

The festival showcases nine Korean movies, including Fist of Legend, Deranged, A Wedding Invitation, Dancing Queen, A Werewolf Boy, The Gifted Hands, Tower, and Killer Toon and Pororo: The Racing Adventure at MegaStar Vincom Center at 191 Ba Trieu Street, Hai Ba Trung District.