Outdoor advertising struggles to stay afloat in Ho Chi Minh City as major advertisers back out
The COVID-19 slump has forced major advertisers to shrink their out-of-home advertising budgets
In Vietnam, conventional television challenged by Internet boom
Vietnamese TV program producers face immense challenges regarding views and ad revenue posed by the Internet boom and myriad alternative media channels
Vietnamese dramas and TV ads
The boom of TV ads has led to the rapid rise in the amount of ads included in well-watched dramas on popular channels as well as steep rises in ad fees.