The boom of TV ads,  the most effective form of advertising, has led to the rapid rise in the amount of ads included in well-watched dramas on popular channels as well as steep rises in ad fees.

Ads typically interrupt the dramatic parts of TV dramas  to keep viewers stay put through all the commercials while waiting for the next part of the program.

The broadcasting stations confirm the success of their TV series based on the viewings and ratings of the films, from which they dictate the fees which businesses have to pay for the ads of their products or services during the airing.

Most recently, in September, the ads rates of the well-loved drama titled “Ban di chuc bi an” (The mysterious will), which is aired on VTV3, has jumped continuously to VND45 million for 10 seconds and VND90 million (US$4,245) for 30 seconds. The finale of the reality singing show “The Voice Kids” on VTV3 in early September is currently holding the record, an ads spot in the finale costs VND140 million for 10 seconds and VND280 million VND for 30 seconds. Despite the fee rises, the number of ads showed at the time period of this drama has not inched down. There are around 40 advertising spots on average during each episode.

A number of businesses have now come up with a strategy to reduce advertising costs by purchasing a drama and then offer it to a TV station to broadcast on  the condition that the drama episodes are accompanied by the ads of their products. This way both sides benefit.

“Research on the viewers’ ratings is one of the ways which VFC has adopted to adjust the topics of our films before airing. Every month, VFC and TVAd (Advertising Services Centre) exchange information to update viewers’ tastes and improve film quality. Businesses also evaluate the quality of our films to decide whether to have their ads aired during our films. The business owners never miss a chance to have their ads showed during a film which appeals greatly to viewers, especially youths,” said Do Thanh Hai, director of VFC Film Co. regarding the promising prospect of ads on TV.