(Advertorial) Mindshare globally recognized 15 January as Mindshare Day and celebrated it by announcing its refreshed global positioning: original thinking driven by speed, provocation and teamwork.
In Asia Pacific, the network held a region-wide video conference call where 17 countries and 24 offices - from Karachi to Sydney - dialed in to share thoughts and ideas around the new vision.
Five years ago, Mindshare moved away from the conventional media agency structure and redesigned itself around four integrated and interactive divisions – Client Leadership (account management), The Exchange (media buying), Invention (strategy and ideation) and Business Planning (data and analytics).
In a similar way, Mindshare has now redefined its brand positioning to the rest of the world, and aims to bring to life its promise of being the fastest, most collaborative and most adaptive media agency.
In 2013, Mindshare won the Agency Network of the Year award at the Campaign Agency of the Year awards, Festival of Media Asia and the APAC Smarties organized by the Mobile Marketing Association.
Mindshare was also recognized by over 200 awards across the region at local and regional levels for clients including Unilever, Kimberly-Clark, Nestlé, Nike, Cisco, Hong Kong Disneyland and many more.
Mindshare Vietnam bagged the gold award for 2013 Campaign Agency of the Year for Vietnam. The agency has remained the undisputed market leader and introduced first-in-the-market communication solutions adapting to the changing needs of clients and consumers.
One of the successful partnerships for Mindshare in 2013 has been piloted in Vietnam. The agency partnered with Geometry Global and Ogilvy Action to create ECC (Emerging Class Consumers) - a comprehensive framework and communications planning tool for rural areas in Asia. This has been implemented with Unilever and Friesland Campina in Vietnam, and will be expanded in 2014.
Another exciting partnership was with McLaren F1 Racing at Cannes, where Nick Emery, Mindshare Global CEO and McLaren F1 racing driver Jenson Button shared the stage to talk about the importance of being adaptive – whether on the race track or in advertising. Mindshare drove yet another innovative partnership between Manchester United and Unilever, where Unilever became the club’s first official Personal Care and Laundry partner in South East Asia. In a mobile study conducted towards the second half of the year, Mindshare toured the region with Yahoo! to share findings of a smart device study that could change the way clients think about mobile altogether.
Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group at Mindshare, said - “At Mindshare, we believe it is not just about size and scale, it is about speed and provocation, and challenging the status quo. That's how we continue to relentlessly adapt to changing trends in the industry; changing needs of clients and consumers; devise new and varied tools and technology and find new ways of thinking and collaborating together. It is testament to our exceptional teamwork that we have been recognized as the strongest network in Asia Pacific by industry leading organizations like Campaign, CSquared and MMA."
With a consistent desire to be its clients’ lead business partner, and a deep-rooted belief that everything begins and ends in media, Mindshare is evolving the way it talks about itself to adapt as the industry evolves around the world.
Roopa Dhawan, Leader at Mindshare Vietnam said “We value speed and teamwork in our market place. It becomes imperative for us to adapt the automated tools and new technology to help in productivity and driving though leadership. We continue to develop future-ready talent and products to address client needs.”
Nick Emery, Global CEO, Mindshare, said: “We see everything as a medium. We aim to be our clients’ lead business partner and work together with our clients from beginning to end. Our adaptive approach creates new revenue streams, platforms, communities and partnerships as well as new products and new ways of working. This allows us not only to mirror our clients' ambitions but also to go one step further.”
|Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.|