Tuoi Tre (Youth) newspaper has cooperated with Vietnamese mobile wallet app MoMo to launch a new feature allowing people to make donations to charitable programs run by the Ho Chi Minh City-based daily in a convenient, cash-free way.
Starting Friday, MoMo users can use the “Chung tay cung Tuoi Tre” (Join hands with Tuoi Tre) feature to make a contribution to many fundraising campaigns backed by the newspaper.
Users can access to the feature by tapping on “Other services” from the home screen of the app, then choose the program and amount of money they want to donate.
Some of the main programs available for the cashless donation are Tiep suc den truong (Giving Strength to Students), held to raise fund to support underprivileged Vietnamese students to go to school, and Uoc mo cua Thuy (Thuy’s Dream), to support children with cancer across Vietnam.
|Three steps to access the feature from the home screen of the MoMo app|
There are also programs to give loans to needy teachers, and provide financial support to soldiers protecting the country’s seas and islands.
An “Other campaign” option is available to receive donations for other fundraising activities by Tuoi Tre to help victims of natural disasters, build houses for the homeless, or give support to needy people whose stories are covered by Tuoi Tre.
Information of receivers of the contributions will be made public on all Tuoi Tre publications, including the print publication Tuoi Tre, and Tuoi Tre Online (tuoitre.vn) and Tuoi Tre TV (tv.tuoitre.vn).
During its 40-strong years of history, social and charitable works carried out by Tuoi Tre have connected millions of its kind-hearted readers with those in need, and provided practical assistance to people of all walks of life in 63 provinces and cities across the country, as well as those living abroad.
|Three steps of confirming donation on MoMo|
MoMo is a startup company specializing in digital wallets. Its namesake app is one of the most popular mobile wallet apps in Vietnam. The company was listed among the world’s top 100 financial technology (fintech) companies by the prominent auditor KPMG in 2018.
“We want to show that MoMo are fully aware its responsibility as a leading fintech to bring its own strength in technology to create practical values for community,” MoMo vice chairman Nguyen Ba Diep said upon the launching of the Tuoi Tre donation feature.
The cashless charity donation option is among several activities made in response to “Cashless Day - June 16,” a Tuoi Tre-backed campaign to promote noncash payment in Vietnam.
In addition to MoMo e-wallet, readers still can give donations directly at Tuoi Tre’s Headquater at 60A Hoang Van Thu, Ward 9, Phu Nhuan District, Ho Chi Minh City, or at the representative offices of Tuoi Tre Newspaper.