A company in northern Vietnam has launched recruitment live streams on TikTok to address inquiries about salary, benefits, and job qualifications in real time, in an attempt to both engage the young and attract more workers.

Luxshare-ICT (Vietnam) Limited, a subsidiary of Apple supplier Luxshare Precision Industry Co., situated in Van Trung Industrial Park in Bac Giang Province, considers TikTok live streams as an avenue that resonates more closely with young candidates.

Tuoi Tre (Youth) newspaper reporters recently attended one of Luxshare-ICT’s live recruitment sessions right at its campus.

In a room spanning approximately 20 square meters, the youthful members of its human resource department meticulously inspected lights, recorders, computers, and Internet connections, ensuring everything was in order before commencing their live stream.

Around 7:30 pm, the live stream began, setting the stage for an engaging session.

In a matter of mere minutes, queries such as 'Can I apply without prior experience?,' 'Is there a company shuttle service for employees without personal transportation?,' and 'I’m not proficient in Chinese, can I still be considered for employment?' were promptly addressed by the live-stream host. 

As the live stream progressed, the atmosphere grew bustling, evident in the rising tally of hearts and viewership.

Behind the scenes, Doan Duy Manh, a seasoned human resource officer boasting four years of tenure at Luxshare-ICT, orchestrated the proceedings alongside the rest of the crew. 

They maintained a hushed dialogue, fine-tuning the script, with their gaze fixated on the live feed, ready to assist the host whenever necessary.

Manh shared that in preparation for this recruitment live stream, he had embarked on a two-week journey to China to acquire pertinent skills. 

During this time, he familiarized himself with various facets, including lighting techniques, operation of recording equipment, utilization of live broadcasting gear, and the art of delivering rapid yet articulate responses.

Drawing inspiration from numerous sales live streams, Manh honed the ability to adeptly field viewers’ tricky inquiries, fostering a lively ambiance aimed at enticing prospective employees to engage with the company’s TikTok channel.

“Typically, during face-to-face interviews, communication flows effortlessly, but with live streams, our interaction is confined to the screen,” Manh said. 

“Regardless of the query, I ensure a swift and accurate response. 

“The key lies in maintaining a firm grasp of our recruitment policies and actively engaging with viewers to garner more followers and interactions.”

In a TikTok clip drawing tens of thousands of views, Manh capitalized on trendy phrases originated by a prominent figure on social media, eliciting enthusiasm from viewers.

Subsequently, he expounded upon the application process, concluding the streamed session with a charming reminder to TikTok viewers to follow the channel.

Still in early stages

Do Quan, human resource director of Luxshare-ICT, revealed that for 2024, the company aims to recruit approximately 47,600 employees across its two factories in Van Trung and Quang Chau Industrial Parks in Bac Giang. 

In the first quarter alone, the firm anticipates hiring between 1,000 and 2,000 workers due to stable orders showing an upward trend.

“We acknowledge that many young people in Vietnam utilize TikTok as a platform to access information, including job opportunities,” Quan said. 

“What's more, using TikTok channels for recruitment has proven to be immensely popular and effective in China, providing candidates with prompt responses regarding job positions, salaries, benefits, and social insurance.

“As this initiative is still in its early stages, our live-stream team is actively learning and gaining experience. 

“We provide support for video recording, photography, and content posting. 

“Looking ahead, the company plans to incorporate artificial intelligence (AI) to directly address viewers’ inquiries.”

High demand for workers

At the onset of this month, ahead of the peak production season, not only Luxshare-ICT but many other companies in Bac Giang were also grappling with a personnel shortage.

In the first quarter of 2024 alone, the northern burgeoning industrial hub urgently requires 30,000 to 35,000 workers, with a focus on electricity, electronics, and semiconductor chip fields, according to Nguyen Van Hue, director of Bac Giang Employment Service Center.

To address the dearth, companies have adopted various strategies, including collaborating with vocational schools to offer jobs to new graduates and posting job listings on online platforms.

In addition to those methods, certain firms have tapped into attractive offers.

Marvin Yan, general director of Sunwoda Vietnam Co. Ltd., also situated in Van Trung Industrial Park, emphasized that the company specializes in producing smartphone lithium batteries and requires a significant number of highly skilled Vietnamese workers.

Yan projects that Vietnamese will constitute approximately 30 percent of Sunwoda’s targeted workforce of 300-500 employees this year.

To attract talent, Yan’s firm has offered various benefits aside from competitive salaries, including compensation for overtime, Lunar New Year bonuses equivalent to one to three months’ salary, a monthly rest-day regimen for women, and leave for childcare purposes.

For workers who are not proficient in Chinese, the company provides additional support and training. 

Chinese engineers working on the line communicate in Chinese, with interpreter assistance, enabling workers to learn foreign languages, enhance their skills, and progress to key positions over time, Yan said.

Ou Yang Yi Feng, deputy general director of Desay Battery Vina Co. Ltd., located in Song Khe - Noi Hoang Industrial Park in Bac Giang, highlighted that the company is gearing up for peak production to cater to global customers such as Apple, Huawei, and Google in May. 

As a result, the firm is in dire need of workers, particularly young people specializing in automation, electricity, electronics, mechanics, and machine manufacturing.

The company offers various incentives to attract workers, including gas and housing allowances, as well as rewards for achievements and performance, on top of salaries and bonuses.

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