At many phone stores in Vietnam, the prices of old iPhone lines are tumbling, with the price of the iPhone SE 2022 going through the floor one month after debuting in the country, as the new iPhone 14 line is set to be introduced in September.
The iPhone SE 2022 now sells for VND9.99 million (US$431.8) for the 64GB model, down VND2 million ($86) against the previous level.
The version with the highest storage of 256GB is priced from VND14.49 million ($625) to VND15.99 million ($689), the lowest levels since the iPhone SE made its debut in Vietnam.
This is the first time that Apple has lowered the prices of its products launched in such a short time.
“Some recent surveys show that customers tend to buy an iPhone 11 rather than an iPhone SE 2022 at some VND11 million [$475[ to have a larger screen," said Nguyen Manh Quy, a representative of retailer Di Dong Viet.
"Meanwhile, they don't really care about other features such as functions, hardware, and support devices.
“The postponed launch of the iPhone SE 2022 has affected the sales of this model, especially when the prices of the iPhone 11 and 12 lines spiral down.”
Aside from the iPhone SE 2022, other iPhone gadgets are seeing their prices dropping sharply.
At CellphoneS stores, an iPhone 11 sold for VND19.99 million ($864) at its launch, but is now priced at VND11.59 million ($500).
The price of an iPhone 12 has been revised down to VND16.19 million ($670) from the previous VND21.99 million ($949).
Besides, iPhone 13s cost less than VND20 million ($864) each, down nearly VND5 million ($216).
Many phone shops forecast that the prices of the previous-generation iPhone lines will continue to slump until late June or early July.
Xa Que Nguyen, chief executive officer of Hnam Mobile, said, “Apple wants to reduce inventories of the old models to launch the new line, leading to a massive downward price adjustment.
“The iPhone 11, iPhone 13, and iPhone 13 Pro Max will be the bestsellers in the big price reduction.”
The representative of CellphoneS also predicts that the iPhone 11 and iPhone 13 Pro Max will be in the bestselling list as their prices have plummeted due to high demand.
“The demand for iPhones is expected to soar by 20-30 percent after the price cut, challenging iPhone’s rivals like Android phones,” the representative added.