Ho Chi Minh City welcomed nearly 123 MICE (meetings, incentives, conferences, and exhibitions) tourists from South Africa on Thursday for a four-day visit.

The 123 MICE tourists include leaders, officers, and employees from ABSA Group Limited, one of South Africa's largest financial service organizations serving private, commercial, and corporate customers.

Geoffrey Christian Le, director of ABSA Group Limited, shared that the hospitality of the Vietnamese people was one of the reasons why the company chose Vietnam for its first trip following a two-year halt to company travel due to COVID-19 pandemic.

"I genuinely love Vietnamese people. They are individuals who cherish family values,” Le said.

“Ho Chi Minh City has a vibrant nightlife, a beautiful river, and cultural and traditional values that are unlike anything else in Vietnam.

“Furthermore, this location offers amazing cuisine, safety, and a comfortable setting for exploration and amusement.

“The hotel infrastructure [in Ho Chi Minh City] and top-notch service standards are capable of satisfying any of our group members.”

According to the program outlined for the trip, the group will remain in Ho Chi Minh City for four days and three nights at a five-star hotel, during which time they will participate in conferences, enjoy local cuisine, tour the city on double-decker buses and Vespa scooters, and enjoy a cruise on the Saigon River.

Bui Thi Ngoc Hieu, deputy director of the Ho Chi Minh City Department of Tourism, stated that the city fully supports visits from MICE tourist groups.

Ho Chi Minh City's tourism sector anticipates that from now until the end of the year, it will welcome more MICE visitor groups for conferences and sightseeing, nightlife, and exploration of the city’s vibrant culture.

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