Several young recruiters have explored the use of dating apps to source candidates in Vietnam, in addition to conventional recruitment methods.

“Everyone thinks one must be desperate to resort to dating app Tinder in order to find job candidates,” smilingly said Hung Huynh, a 26-year-old residing in Hai Chau District, Da Nang City, central Vietnam when asked about his decision to recruit on the dating app. 

As a human resource specialist for a technology company, Hung recounted, “I once posted recruitment ads on my biography for sales and marketing positions, but received numerous offers for personal relationships rather than work.”

This experience helped he learn that the effectiveness of using Tinder as a recruitment channel varies depending on the industry. 

“For professions requiring creativity or youthfulness, Tinder can yield good candidates,” he remarked. 

However, industries demanding technical expertise or advanced positions may find it challenging since such professionals seldom utilize dating apps.

Despite the difficulties, success stories are not uncommon. 

“I once set up a Tinder account for recruitment,” shared Facebook user V.L. Nguyen in a Facebook group.

“After swiping for three hours at a coffee shop near IT companies, I matched with 23 programmers, received 12 CVs, and ultimately hired eight.” 

Thanks to this unconventional approach, Nguyen’s commission for the month exceeded expectations. 

With a more relaxed approach to using dating apps for professional purposes, Nguyen Le Trung, a 27-year-old resident of District 8, Ho Chi Minh City, emphasized, “Human resource professionals must adapt to the times.” 

“Most people use apps, and young people, in particular, like dating apps,” Trung said. 

“These individuals not only seek love but also job opportunities.”

Trung shared that he has successfully recruited sales staff for the real estate sector through Tinder, although he still maintains official recruitment channels and allocates resources accordingly. 

“On dating apps, the key is to generate curiosity through a bit of advertising, which attracts jobseekers,” he explained.

Beyond Tinder, other dating applications such as Facebook Dating and Bumble have also become popular platforms for young HR professionals to connect employers with jobseekers. 

Lam Huynh Nhu, a 20-year-old resident of Thuan An City in Binh Duong Province, southern Vietnam, recounted her experience, “I found a job through Facebook Dating.” 

“When I had free time after leaving my previous job, I used the app to chat and relax,” Nhu recalled. 

“I came across a recruitment post for a receptionist, swiped right, and eventually landed the job after an interview.”

However, not everyone is supportive of this trend. 

Le Thi My Chi, a 32-year-old resident of Bien Hoa City in Dong Nai Province, southern Vietnam, with over a decade of HR experience, expressed surprise at the practice.

“This idea is quite daring!” Chi commented. 

“However, each platform serves a different purpose, so using dating apps for recruitment may violate the community guidelines of these platforms.”

Moreover, recruiting and job hunting on dating apps carry inherent risks, particularly when users have not undergone identity verification, according to Chi. 

In some cases, individuals may provide false information, leading to scams and potentially creating unsafe environments for both personal and professional interactions.

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