Go-Viet CEO Le Diep Kieu Trang will exit the ride-hail firm next month because of its Indonesia-based parent company Gojek's restructuring, the Vietnamese arm said in a statement on Wednesday.
The 39-year-old entrepreneur, also known by her English name Christy Le, will step down as CEO of Go-Viet from October 11, after only five months at the helm.
In its statement, Go-Viet said it always sets out to achieve the best business outcomes under each leadership.
“However, Le Diep Kieu Trang (Christy Le) has decided she will continue on a different path after five months at Go-Viet,” the statement reads.
“We tried to find consensus among the parties but results have not been as expected,” it continues.
Go-Viet added it was “sorry” about the decision but it wished Le “the best” on the path she has chosen.
Trang was appointed CEO of Go-Viet on April 22, replacing then-outgoing Nguyen Vu Duc.
Previously, Trang was Facebook country director for Vietnam between March and December 2018.
Trang’s departure from Go-Viet was announced following a number of public relations blunders.
In July, hundreds of Go-Viet drivers went on strike to express disappointment at its revised incentive scheme, which raised requirements for drivers to collect cash rewards from the app.
On September 9, a Go-Viet driver violently assaulted a female customer after she allegedly “forgot” to cancel her Go-Viet ride despite having booked another one through a rival app.
The incident was confirmed by Go-Viet, which said it had permanently disabled the driver’s app.
The safety and well-being of customers are Go-Viet's top priorities and it does not tolerate any behavior that goes against this principle, the company said in a statement.
Go-Viet, the Vietnamese version of Indonesian on-demand multi-service platform Gojek, was officially launched in Vietnam in August 2018.
In Vietnam, it currently offers the ride-hailing service Go-Bike, delivery service Go-Send, and food delivery service Go-Food. The firm had about 100,000 drivers nationwide as of July 2019.
This is Go-Viet’s second departure from the same role in less than a year. Trang’s predecessor, Nguyen Vu Duc, left in March along with chief growth officer Nguyen Bao Linh.
Duc and Linh now provide consultancy for Go-Viet and Gojek.
The office of Go-Viet CEO remained vacant as of Thursday afternoon.
According to a September 2019 report by ABI Research, Go-Viet holds 10.3 percent of the ride-hailing market in Vietnam, compared to Grab’s 72.9 percent.