Chinese-owned social media platform TikTok held its first TikTok Safety Summit in Ho Chi Minh City on Tuesday in a bid to enhance the safety of the digital environment and raise trust in creative activities on the platform in Vietnam.

TikTok introduced multiple policies, measures, features, and tools that are aimed at fostering the safety of users, closely managing content posted on the platform, and sorting out suitable positive videos for groups of users, creators, merchants, and partners.

Nguyen Phuong Anh, a representative from the safety division of TikTok, said that the video-sharing platform has issued some new safety standards that allow users and content creators to control and handle toxic content.

Despite being posted in public or private mode, videos that violate TikTok regulations will be removed from the platform, the representative asserted.

TikTok will limit minors’ access to unsuitable content deemed sexually suggestive, half-naked, and cruel to animals.

Furthermore, users have access to various tools for managing their personal experiences and seamlessly sharing videos within TikTok’s safety center.

TikTok’s safety features include the ability to disable messages, control content and comments, and filter comments and reports.

“TikTok’s content moderation methods are based on common standards meant to protect users, while balancing freedom of speech and the prevention of threats,” Anh said.

Naree Nguyen, head of key account partnerships at TikTok Vietnam, said that apart from ensuring safety for TikTok users, the platform also provides a safe business climate for companies.

As for content creators, TikTok supplies them with a set of methods to raise their efficiency and access to users.

They can easily check the status of their accounts and their latest 30 posts, while the platform warns them of content violations and bans for the first time as well.

Tara Vu, another representative of TikTok Vietnam, advised content creators to carefully select trends to avoid violations and bans.

Nguyen Phuong Linh, executive director of the Management and Sustainable Development Institute and a member of TikTok Safety Advisory Council for the Asia-Pacific region, emphasized the importance of safeguarding cybersecurity and ensuring the safety of social media users, particularly children and young people.

“I believe that with its commitments and investment in technology and initiatives, TikTok is working to build a civilized and active online community to contribute to developing a safe, healthy, and sustainable environment in Vietnam,” Linh said.

Over the past few months, TikTok has collaborated with the Ministry of Labor, War Invalids, and Social Affairs and many partners to push up the protection of child rights, said Nguyen Lam Thanh, a representative of TikTok Vietnam.

In the fourth quarter of 2023, TikTok removed over 85.6 million videos from its platform due to content and regulation violations, according to the company's recent report.

Of these, 46.8 million videos were automatically eliminated.

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