Well-known Vietnamese rapper Suboi released her latest music video exclusively on Apple Music last Friday.
“Nguoi Ta Hieu” (They Understand) is the first music video from her new mini album “2.7.”
Apple Music is currently displaying a banner introducing “2.7," marking Suboi the first Vietnamese artist to have a banner featured on Apple’s music and video streaming service.
|A screenshot shows a banner featuring Suboi’s “2.7” mini album on Apple Music.|
“Nguoi Ta Hieu” will be released on Suboi’s official YouTube channel on November 10.
In addition, a remake of her 2012 hit “Loi Thinh Cau” (I Pray), which is also on “2.7,” is currently on the “Best of the Week” playlist, a weekly collection of popular songs from all over the world curated by Apple Music.
|Suboi’s single “I Pray” on Apple Music’s Best of the Week playlist - Screenshot taken on November 6, 2011|
“2.7," a jazz and hip hop collaboration between Suboi and Norwegian jazz band Mino & The Band, is expected to be promoted all over Southeast Asia.
After her debut album was released seven years ago, Suboi called this mini album a comeback “full of improvisation.”
According to the rapper, this is a time for her to “appreciate the past, focus on the present and enjoy the freedom of being an artist making music."
The album cover, which is a joint-production by the rapper herself and locally based design agency Rice-Creative, focuses on the contrasting images of Suboi through a daily life picture sourced from her personal Instagram account.
In explaining the album’s title, Suboi said it relates to the number 27.
“2017 is the 100th anniversary of jazz and jazz is the father of hip hop – the music genre that I have pursued,” she said.
“27 is also my age this year,” the singer added, saying she decided to call the album “2.7” as a gift to her listeners.
Official teaser of "2.7"
Suboi, whose real name is Hang Lam Trang Anh, raps in both Vietnamese and English.
She often says that American rapper Eminem is her inspiration.
Easily one of the most famous female rappers in Vietnam, she was dubbed “Vietnam’s Queen of Hip-Hop” by The Daily Beast, and “her country’s Queen Latifah” by The Wall Street Journal in 2015.
Also that year, she performed at the Center for Asian American Media festival, known as CAAMfest in San Francisco, and the South by Southwest festival in Texas.
Last year, she made headlines after she rapped for former U.S. President Barack Obama when he met with young people in Ho Chi Minh City during his visit to Vietnam in May 2016.
|An image of Suboi in her mini album “2.7." Photo: Suboi Entertainment|
|An image of Suboi in her mini album “2.7.” Photo: Suboi Entertainment|
|Cover of “2.7” mini album. Photo: Suboi Entertainment|