Hoi An recently saw a sharp increase in its number of visitors following a two-year slump due to the COVID-19 pandemic.

Data from the Hoi An Center for Culture, Sports, Radio and Television showed that in January, the number of visitors flocking to local tourist destinations such as Thanh Ha pottery village, the Ancient Town, Tra Que vegetable village, Cam Thanh coconut forest, Kim Bong carpentry village, and more passed 150,000.

According to local service providers, foreign visitors, mostly from India and South Korea, accounted for more than 90 percent of the toal.

The city’s revenue from ticket sales in January reached about VND12 billion (US$508,096).

Nguyen Van Nhat, chairman of the Thanh Ha Ward People's Committee, the village has received around 1,500-2,000 visitors a day on average since the Lunar New Year (Tet) holiday last month.

"The number of visitors now is almost the same as it was before the COVID-19 epidemic," Nhat said.

After two years of low revenue due to the COVID-19 pandemic and flooding, Hoi An City and its tourism community are now seeing a tourism revival.

The representative of a river-focused tour company in Hoi An shared that a lot of their offerings are being booked by tourists from outside Vietnam.

“We have around 60 percent of our workforce back,” another local enterprise said.

“Our business is expected to get better from now until summer.”

In order to re-welcome tourists, Hoi An City has upgraded its infrastructure and environmental treatment system, as well as expanded services in the Ancient Town.

The city is also considering increasing admission ticket prices to ensure revenue for better heritage conservation.

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