Enterprise Rent-A-Car, an international rental car company based in the U.S., officially opened its doors in Vietnam on Thursday.
The U.S. company has licensed its Vietnamese franchise business to MP Logistics, a large-scale logistic firm headquartered in Ho Chi Minh City, the company’s first attempt at penetrating the Asian market.
The 300-vehicle-strong Enterprise fleet ranges from five-seater sedans to 47-seater buses, with rental fees starting at VND800,000 (US$34) per day.
Daily rents for a Suzuki Vitara or an Innova are VND800,000 and VND1 million ($43), respectively, while the rates for Ford and Isuzu cars range from VND1.7 million ($73) to VND4.2 million ($180).
Vietnam’s current domestic supply of automobiles is inadequate for its growing market in terms of price, quality, and customer service, according to Dang Cuong, director of Enterprise’s Vietnamese franchise.
He added that car rentals are a great option for Vietnamese customers for the upcoming New Year and Lunar New Year holidays.
Following its launch in Ho Chi Minh City, Enterprise Rent-a-Car will be available in Hanoi and the central city of Da Nang in the next quarter.
While the rental car industry is well established across the world, there are only a few car rental firms targeting customers in Hanoi and Ho Chi Minh City.
U.S. Consul General in Ho Chi Minh City Mary Tarnowka said the presence of Enterprise Rent-A-Car should help satisfy the growing demand of Vietnamese customers.