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Vietnamese businesses promote ceramics, porcelain for Lunar New Year

Saturday, January 05, 2019, 14:08 GMT+7
Vietnamese businesses promote ceramics, porcelain for Lunar New Year
A customer is introduced a product at a pottery showroom in Ho Chi Minh City. Photo: Tuoi Tre

As Lunar New Year – the most anticipated holiday in Vietnam – is only a month away, pottery villages and enterprises in the Southeast Asian country are going head to head to offer consumers a wide range of fine art ceramics and porcelain.

Fine art ceramics and porcelain are among popular choices of gifts for Tet, the way Vietnamese people call Lunar New Year, besides the ‘traditional’ options of confectionaries and wines in Vietnam.

Like any other year, an abundance of unique pottery products have been launched both on online channels and at the brick and mortar stores for the upcoming Tet, which falls on February 5.

For instance, ceramic establishments in the famed Bat Trang pottery village in Hanoi are offering a wide range of products, from such daily kitchenware as teapots, cups, plates and decorative bowls, to product lines for worshiping purposes and high-class gifts, not to mention ceramic paintings and ceramic products with embossed and gilded patterns.

 A pottery product is introduced online

Meanwhile, the Minh Long Company, based in the southern province of Binh Duong and one of the top ceramics and porcelain wares producers in Vietnam, introduced a collection named “Tan nien bach loc,” which is literally translated as “New Year’s hundred of lucks,” featuring happy-looking pigs as the 2019 Lunar New Year ushers in the Year of the Pig.

Likewise, the Vietnam Porcelain Corporation boasted wide-mouthed vases with wide bottom and narrow neck, colored with the yin and yang pigs of Vietnam’s folk art of Dong Ho woodcut painting and embossed by hand.

A pottery product is introduced online
A pottery product is introduced online

Local ceramics and porcelain businesses also take to the Internet to gain attraction from consumers.

Particularly, Minh Long Company is promoting its products on the Vietnamese E-commerce site, while Binh Thanh ceramics production establishment in Bat Trang village owns a Facebook page named “Bat Trang Ceramics and Porcelain” with more than 44,000 followers.

The online channels apparently outperform traditional trade at supermarkets and showrooms in terms of sale, according to Ta Minh Trang – owner of Binh Thanh.

“Online customers account for 60 percent of our sales,” said Trang.

In addition, ceramics and porcelain of Chinese, Japanese and European makes are also widely sold on several websites.

A pottery product is introduced online
A pottery product is introduced online
A Bat Trang village’s pottery vase
A Bat Trang village’s pottery vase

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Bao Anh / Tuoi Tre News


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