A new mobile virtual network called Reddi, capitalizing on the infrastructure of state-owned Vietnam Posts and Telecommunications Group (VNPT), was rolled out by operator Mobicast in Hanoi on Wednesday afternoon.
Reddi is the seventh active mobile network and the second virtual one in the country.
Speaking at the launch ceremony, VNPT deputy general director Huynh Quang Liem said the cooperation between Mobicast JSC and VNPT took place in the context of mobile virtual network operators (MVNO)’s emerging presence in Asia.
An MVNO does not own network infrastructure but rather purchases telecommunications services from traditional mobile network operators (MNO) and resells network services after repackaging at lower prices.
The Mobicast-VNPT deal is expected to help each side take advantage of their own strengths in order to create the best values and optimize user benefits, he added.
For its part, a representative of Reddi said that the network operator will make the best use of VNPT’s existing infrastructure and catch up with future trends in the telecommunications and technology industries.
Reddi targets young and modern customers, emphasizing users’ free, personalized experience, the representative said.
At Wednesday’s event, Reddi’s CEO also announced the company’s roadmap to launching other packages and integration of digital products and services.
Vietnam’s first MVNO — the Indochina Telecom Company (ITelecom) — debuted in April last year.
The pioneering MVNO entered into an agreement with Vinaphone, a mobile subsidiary of VNPT, giving it access to the company’s network infrastructure to offer its own services.
Five other veteran mobile network operators in Vietnam are Vinaphone, MobiFone, Viettel, Vietnamobile, and G-tel.