Singapore expends a great deal of effort to attract tourists from Vietnam, a market the city-state considers important, when conditions permit after a two-year hiatus due to COVID-19.

In its latest move, Singapore Tourism Board (STB) Vietnam Director Sherleen Seah joined guests on a virtual tour where spectators had a chance to experience Singapore’s most famous shopping paradise, Orchard Road, which is currently crowded again after COVID-19 hibernation. 

Led by a Vietnamese tour guide, online visitors could learn about local brands which are part of Made with Passion, a national initiative that showcases and celebrates local lifestyle brands and the passion behind them.

Speaking at the event, Sherleen mentioned Singapore's effort to enhance safety and health measures based on new national standards so travelers can enjoy a range of new experiences with peace of mind.

The director also emphasized the plans to resume two-way travel with Vietnam. 

The virtual tour was part of Singapore’s SingapoReimagine campaign, an initiative to reimagine travel for Singapore by sparking conversations, stories, and ideas to collectively shape the future of tourism. 

According to STB, the SingaporeReimagine campaign aims to bring a new standard of tourism that combines safe, sustainable solutions with a differentiated and meaningful experience for travelers.

“As the tourism industry is gradually recovering, we want to together with Vietnamese tourists reimagine new travel experiences,” STB said in a press release last week.

The Singapore Tourism Board has also invited Vietnamese influencers who visited Singapore before, or are living in Singapore, to share their cherished memories as well as bring the image of Singapore closer to Vietnamese tourists.

A travel survey conducted by STB early this year and released in late October showed Singapore among the destinations that Vietnamese tourists want to explore after the pandemic.

The report, done in collaboration with Vietnamese news site VnExpress to survey over 2,000 people to see Vietnamese people’ tourism expectations after the pandemic, pointed out that the respondents wanted to visit Singapore thanks to its vibrant and diverse tourism experiences, especially unique cuisine, impressive architectural works, continuous innovative initiatives, as well as its people and unique multi-ethnic culture. 

“Vietnam is an important market for Singapore tourism,” STB Vietnam Director Sherleen said while releasing the survey, adding the report is part of the board’s effort to take care of the Vietnamese market. 

“This is a positive signal for us as Singapore is still one of Vietnamese tourists’ favorite places to visit after the halt.

“We will constantly innovate and improve travel experiences to delight visitors when international tourism reopens."

Currently, vaccinated travelers from certain countries/regions are welcome to enter Singapore via the Vaccinated Travel Lane without any quarantine or stay-home notice.

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