Lotte Vietnam Co., Ltd. on this Thursday morning inaugurated the new  Lotte My Phuoc Factory at J1-CN on Road D1, My Phuoc Industrial Park in Ben Cat Town, Binh Duong Province, Vietnam.

The new factory will produce Bouchee cake and Chocolate pie under Lotte Chocolat brand, which are planned on launching in Vietnamese market in upcoming April.  

“The original name of Lotte Chocolat is Choco Pie coming from Japan which was launched in 1983 and will be celebrated its 40th anniversary this year.

“In addition, this year marks the 50th anniversary of diplomatic relations between Vietnam and Japan. In many ways, I think it is a destiny for us to celebrate the opening ceremony of this factory today,” said Mr. Gocho Eiichi, president of Lotte Co., Ltd.

Mr. Gocho Eiichi - President of Lotte Co., Ltd.

Lotte’s global expansion is a key aspect of its development strategy, and making stronger headways into the Vietnamese market is critical for its continued expansion in Southeast Asia.

“Besides our existing chewing gum factory, we plan to quickly expand our presence in Vietnam as a confectionery producer by enhancing our investment in a packaged cake factory and continuing to improve the profitability of this new factory in Binh Duong,” Mr. Gocho added.

According to Mr. Gocho, uncertainty over the past year has forced many enterprises to adapt in order to meet current geopolitical challenges.  

“In Japan, we were honored to receive a certificate of merit from the Consumer Affairs Agency in March of last year, proving that they acknowledged our successive efforts over the past many years to promote the activities of our main brand Lotte Xylitol chewing gum.

“We are now proactively dedicated to improving society in Vietnam by boosting activities to improve awareness [of preventing tooth decay and other dental issues] through cooperation with Vietnam Odonto-Stomatology Association. [Lotte Xylitol] is certified as a leading chewing gum brand in both the Vietnamese and Japanese markets.”

Mr. Yamada Akihiro, General director of Lotte Vietnam Co., Ltd., said the market and the distribution field significantly changed last year, particularly in terms of consumer attitudes and behavior.

Mr. Yamada Akihiro, general director of Lotte Vietnam Co. Ltd., speaks at the inauguration ceremony.

Over the last two three years, probably due to the influence of the new coronavirus infection, people's awareness of health and infection prevention, as well as environmental protection such as energy saving and decarbonization, has increased rapidly.

In that context, the company has been actively using solar power system and reducing plastic raw materials at its chewing-gum factory, which had been operating in Binh Duong since 1998.

“As for our business performance, we are establishing a traditional distribution system with five branches nationwide so that consumers can buy our products everywhere in Vietnam.

“We are also working directly with more than 100 accounts of modern trade channel nationwide including hypermarkets, supermarkets, and convenience stores.

“Right now, we are directly producing, importing, and trading Lotte Xylitol chewing gum, Toppo and Koala’s March biscuit imported from Lotte Thailand, as well as global brand ice cream imported from Japan such as Coolish and Mochi Yukimi Daifuku,” Mr. Yamada added.

Mr. Mizushima Kozo, chairman of the Japanese Business Association of Ho Chi Minh City, delivers a speech at the event.

According to Mr. Mizushima Kozo, chairman of the Japanese Business Association of Ho Chi Minh City, amid the hardships caused by the pandemic and ongoing geopolitical conflict, many enterprises are struggling.

“Amid that context, putting the new factory in Binh Duong province into operation is a great effort. I would like to show my respect for such wonderful efforts. Vietnam’s efforts in economic recovery were huge and have shown positive results, offering a bright prospect for the business community, including Lotte Vietnam,” Mr. Kozo shared.

Lotte Co. Ltd. was established in Japan in 1948 and has become a leading confectionery company there.

Lotte Vietnam Co. Ltd., which was founded in 1996, focuses on producing chewing gum. Lotte Xylitol, Toppo, Koala’s March, and SukuSuku are the four main brands of the company’s business in Vietnam.

“We pay great importance to food safety, material quality, advanced production technologies, diversified products, special ads, and sales to reach every corner of the country. We will maintain the motto in the future,” said Mr. Yamada Akihiro, general director of Lotte Vietnam Co., Ltd..

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