VinMart+, a convenience store chain owned by mega-conglomerate Vingroup, is slated to open 117 new locations across the country in a single day.
The 117 new stores, ranging from 80 to 200 square meters each, includes 54 stores in northern Vietnam and 63 stores in the southern half of the country.
Discounts of up to 40 percent on several products will be offered for 15 days starting from December 31, when all of these new VinMart+ stores officially open for business.
The company hopes the new stores will give consumers easier access to high-quality products.
According to the company, each item sold in VinMart+ stores is tested at one of 33 food safety and hygiene testing stations in order to ensure it meets global standards.
VinMart+ also offers store-brand products in several categories, including cosmetics, cotton fabrics, dry foods, hi-tech agricultural products, pre-processed and processed foods at prices it claims to be 30 percent cheaper than products of equal quality sold by other retailers.
According to its data, by the end of December, VinMart+ will have been operating as many as 238 convenience stores throughout the country, increasing parent firm VinCommerce’s total retailing floor area to more than 400,000 square meters spread across a total of 1,700 stores.
Comparatively, other convenience store and mini supermarket chains such as Bach Hoa Xanh, Circle K, and Co.op Food operate just 300-400 stores each.
VinMart+ is operated by Vingroup subsidiary VinCommerce, the owner of several other retail brands including supermarket chain VinMart, home and beauty chain VinDS, and the e-commerce site Adayroi.com.