Heineken has presented its latest innovation in Vietnam, ‘Heineken 0.0,’ a non-alcoholic lager brewed with a unique recipe for a distinct balanced taste while containing only 69 calories per 330ml bottle.
First launched in the Netherlands in 2017, Heineken 0.0 is now available in 57 markets around the world, including Europe, North America, Australia, and Asia.
Vietnam will be the 58th market to launch Heineken 0.0 in 330ml bottles and cans.
The brand’s iconic green label has been turned blue – the color associated with the non-alcoholic category.
Heineken’s master brewers created the new zero-alcohol beer using only natural ingredients, resulting in a beer brewed for beer lovers, by beer lovers.
“Removing alcohol from regular five-percent Heineken would have been easy, but it wouldn’t deliver the best tasting non-alcoholic beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body,” said Willem van Waesberghe, global craft and brew master at Heineken.
Heineken 0.0 is brewed with the same natural ingredients used for ‘Heineken Original,' namely water, malted barley, hops, and Heineken A-Yeast.
The alcohol is gently removed through a sophisticated process of vacuum distillation before the beer is double brewed to perfection with natural flavorings.
“Our consumers are at the heart of what we do. We see a trend of consumers around the world and also in Vietnam moving toward a more balanced and health-conscious lifestyle,” said Alexander Koch, commercial director of Heineken Vietnam.
“With Heineken 0.0, we are providing our Vietnamese consumers with a new and innovative option for all their drinking occasions, including ones where you cannot have a beer.”
Heineken 0.0 gives consumers a choice for a variety of drinking occasions. They can enjoy this non-alcoholic beer at work, at the gym, during lunchtime, and even when they have to drive home afterward as it contains zero alcohol.
All traditional non-beer moments where you simply cannot have a beer, #NowYouCan.
Translated into Vietnamese as “0 gi 0 the” (nothing is impossible), #NowYouCan is the global campaign supporting the launch of Heineken 0.0.
Led by a series of light-hearted television commercials, the campaign showcases the new occasions and moments that Heineken 0.0 fits into our lives.
Heineken 0.0 is now available for purchase at different retail channels including all major supermarkets, convenience stores, bars and restaurants in Ho Chi Minh City and Hanoi, and will soon become available in other major cities and provinces including Da Nang, Nha Trang, Binh Dinh, Ba Ria - Vung Tau, and eventually nationwide.
Consumers can also buy Heineken 0.0 on e-commerce platforms, including Heineken’s e-commerce website at https://www.drinkies.vn/.