National flag carrier Vietnam Airlines has signed a deal with Chinese travel firm GuangZhou Yuanzhilv Technology to draw close to 300,000 Chinese tourists to Vietnam from 2024 to 2030.

Both sides formalized their collaboration at a memorandum of understanding (MoU) signing ceremony on Friday in Chongqing, China, in the presence of Prime Minister of Vietnam Pham Minh Chinh, alongside leaders and representatives from various agencies, departments, and businesses of both nations.

The MoU underscores their shared commitment to increase Chinese tourist arrivals as well as positions Vietnam as a must-visit destination.

As per the deal, both sides pledged to collaborate on various areas including aviation services, destination marketing initiatives, expertise sharing, and event management, with the aim of promoting Vietnam’s tourism appeal to international visitors.

The signing ceremony was part of a broader initiative launched by the Ministry of Culture, Sports, and Tourism to promote Vietnamese tourism to the world.

This initiative provided a platform for Vietnamese businesses to introduce new tourist destinations and cultural heritage highlights, offering Chinese visitors deeper insights into Vietnam and fostering the cultural and economic ties between the two countries.

China has long been a significant tourism market for Vietnam.

Following disruptions induced by the COVID-19 pandemic, Chinese tourist arrivals in Vietnam have shown robust growth.

In the first nine months of 2024, Vietnam attracted 2.7 million Chinese visitor arrivals, marking a 141.4-percent increase against the same period last year.

Vietnam Airlines alone transported 483,000 Chinese tourists in this period, 2.4 times higher than the year before. 

Currently, the national flag carrier operates five routes from Hanoi and Ho Chi Minh City to major Chinese cities like Guangzhou, Beijing, and Shanghai.

Vietnam Airlines plans to increase flight frequencies, open new routes, and use more wide-body aircraft to meet growing travel demand.

The carrier will also collaborate with its Chinese partners on creative marketing campaigns to introduce popular and lesser-known destinations to Chinese visitors.

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