JavaScript is off. Please enable to view full site.

Vietnamese university bags runner-up titles in global tourism contest

Vietnamese university bags runner-up titles in global tourism contest

Monday, November 15, 2021, 14:59 GMT+7
Vietnamese university bags runner-up titles in global tourism contest
This supplied photo demonstrates one of the virtual exhibition halls of the Hoa Sen Dragons team from Vietnam in the 2021 MICE Destination Marketing Contest finale.

The only Vietnamese representative among the winners, Hoa Sen University, has claimed two second-place prizes at the 2021 MICE Destination Marketing Contest, intended for tourism students from around the world, according to Nhan Dan (People) newspaper.

The Taiwan External Trade Development Council (TAITRA), a non-profit government co-sponsored trade promotion organization from mainland China, was the organizer of this year's contest, of which the online awards ceremony wrapped up on the Virtual Exhibition Platform iStaging on Friday.

After a year-long hiatus due to the COVID-19 epidemic, this year’s host decided to operate the contest with the theme of 'International City Online Marketing and OMO Exhibition,' in the format of offline merging online presentation.

The contest saw the competition among 17 teams from Taiwan, mainland China, Singapore, Malaysia, Thailand, and Vietnam in three rounds, consisting of Marketing and Proposal-Planning requiring proposals written in English in a length of more than 10 A4 pages, Virtual Exhibition and Booth Design, and English Tour Guide presentation.

Vietnam’s Hoa Sen Dragons team, a group of four students and a lecturer majoring in tourism service and travel management, claimed two second-place titles out of three categories with the total prizes reaching CNY30,000 (US$2,350) for their project named Ascending Dragon – Intriguing Nuances.

The team impressively introduced Vietnam’s cultural and historical values and vivid local life to international friends, in the virtual presentation on the iconic destination of Hanoi.

The second-place prizes for Best Exhibitions & Visual Design and Best Tour Guide mark the achievement of Hoa Sen University’s highest awards over five years of participating in the contest.

Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism service that is planned in advance and designed for large groups of people for particular purposes.

Exploiting the MICE market is one of the goals of Vietnam's tourism development strategy.

Like us on Facebook or follow us on Twitter to get the latest news about Vietnam!

Nhu Nguyet / Tuoi Tre News

More

Read more

;

Photos

VIDEOS

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Vietnam’s Mekong Delta celebrates spring with ‘hat boi’ performances

The art form is so popular that it attracts people from all ages in the Mekong Delta

Vietnamese youngster travels back in time with clay miniatures

Each work is a scene caught by Dung and kept in his memories through his journeys across Vietnam

Latest news