The only Vietnamese representative among the winners, Hoa Sen University, has claimed two second-place prizes at the 2021 MICE Destination Marketing Contest, intended for tourism students from around the world, according to Nhan Dan (People) newspaper.
The Taiwan External Trade Development Council (TAITRA), a non-profit government co-sponsored trade promotion organization from mainland China, was the organizer of this year's contest, of which the online awards ceremony wrapped up on the Virtual Exhibition Platform iStaging on Friday.
After a year-long hiatus due to the COVID-19 epidemic, this year’s host decided to operate the contest with the theme of 'International City Online Marketing and OMO Exhibition,' in the format of offline merging online presentation.
The contest saw the competition among 17 teams from Taiwan, mainland China, Singapore, Malaysia, Thailand, and Vietnam in three rounds, consisting of Marketing and Proposal-Planning requiring proposals written in English in a length of more than 10 A4 pages, Virtual Exhibition and Booth Design, and English Tour Guide presentation.
Vietnam’s Hoa Sen Dragons team, a group of four students and a lecturer majoring in tourism service and travel management, claimed two second-place titles out of three categories with the total prizes reaching CNY30,000 (US$2,350) for their project named Ascending Dragon – Intriguing Nuances.
The team impressively introduced Vietnam’s cultural and historical values and vivid local life to international friends, in the virtual presentation on the iconic destination of Hanoi.
The second-place prizes for Best Exhibitions & Visual Design and Best Tour Guide mark the achievement of Hoa Sen University’s highest awards over five years of participating in the contest.
Meetings, incentives, conferences and exhibitions (MICE) is a type of tourism service that is planned in advance and designed for large groups of people for particular purposes.
Exploiting the MICE market is one of the goals of Vietnam's tourism development strategy.