JavaScript is off. Please enable to view full site.

Japan aims to quadruple overseas market for anime, games

Japan aims to quadruple overseas market for anime, games

Wednesday, June 05, 2024, 13:46 GMT+7
Japan aims to quadruple overseas market for anime, games
A pandemic-fuelled streaming boom helped boost the global profile of anime. Photo: AFP

Pop-culture powerhouse Japan wants to expand its overseas market for video games, manga and anime fourfold to $130 billion in about a decade, the government has said.

Japan, the birthplace of comic and cartoon epics such as "Dragon Ball" and game franchises from "Super Mario" to "Final Fantasy", sees the creative industries as a driver for growth on par with steel and semiconductors.

In its revised "Cool Japan" strategy released Tuesday, the government said it aims to boost exports of these cultural assets to 20 trillion yen (nearly $130 billion) by 2033.

In 2022, Japan's gaming, anime and manga sectors raked in 4.7 trillion yen ($30 billion) from abroad -- close to microchips exports at 5.7 trillion yen, government data shows.

"In recent years, content like anime and manga has played an extremely important role in attracting bigger and bigger young audiences abroad, serving as their 'gateway' to Japan," the strategy document said.

A pandemic-fuelled streaming boom helped boost the global profile of anime, including franchises like "Demon Slayer" which has had global box office hits.

The burgeoning phenomenon of "Vtubers" -- virtual animated YouTubers -- playing video games is also helping to boost Japan's international soft power, the strategy said.

Combining these sectors' growth with related industries including fashion, cosmetics and inbound tourism, Japan is targeting an economic benefit of 50 trillion yen by 2033.

The strategy also includes plans to stiffen a crackdown on piracy websites that illegally distribute anime and manga for free in languages including English and Vietnamese.

"Strengthening measures against piracy websites is essential to expanding the global market," it said, warning that some of their advertising revenue can go to criminal syndicates.

"Swift intergovernmental action is needed" to tackle this piracy "crisis", it said.

AFP

More

Read more

;

Photos

VIDEOS

‘Taste of Australia’ gala dinner held in Ho Chi Minh City after 2-year hiatus

Taste of Australia Gala Reception has returned to the Park Hyatt Hotel in Ho Chi Minh City's District 1 after a two-year hiatus due to the COVID-19 pandemic

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Latest news