The administration of District 5 in Ho Chi Minh City has partnered with ride-hail firm Grab to launch a food festival in December, offering food lovers a chance to immerse themselves in the cuisine of the city’s largest Chinese community.
‘Cho Lon – Food Story’ is an initiative co-launched by Grab’s food delivery arm GrabFood and authorities in District 5 with support from consulting firm Outbox Consulting.
The festival aims to draw visitors to District 5, increasing the revenue of local restaurants.
‘Cho Lon’ is a quarter of Ho Chi Minh City, consisting of a major part of District 5 as well as several adjoining neighborhoods in District 6 and District 11.
The quarter has historically been inhabited by Chinese-Vietnamese and Chinese people, home to one of the country’s largest Chinese communities.
Cho Lon has earned its reputation as the home of a 300-year-old food culture that is a combination of Vietnamese cuisine and that of such Chinese provinces as Guangdong, Hainan, and Chaozhou.
The ‘Cho Lon – Food Story’ festival will take place in December with main activities including printing a photo book, producing a series of videos and publishing wall photos about Cho Lon cuisine.
A grand food festival where the top ten people-voted dishes in Cho Lon will be honored will also take place.
Visitors to ‘Cho Lon – Food Story’ are told to prepare for getting lost in a paradise of food stalls selling everything from appetizers, main courses to desserts, as well as street food that have defined Cho Lon at an affordable price.
They can enjoy food while admiring photos, sketchbooks and other forms of art to be exhibited throughout the event.