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Dating app new safety guide targets young adult users in Vietnam

Dating app new safety guide targets young adult users in Vietnam

Saturday, March 16, 2024, 14:58 GMT+7
Dating app new safety guide targets young adult users in Vietnam
A young Vietnamese couple enjoy going on a date in Ho Chi Minh City. Photo: Cong Trieu / Tuoi Tre

Tinder recently released a guide to dating safety designed to accommodate dating habits of their newest generation of users while also providing them with the latest and most relevant safe dating tips.

Released in 2012, Tinder is one of the most widely used apps for meeting new people with over 530 million downloads worldwide.

The age range of the majority of users falls between 18 and 25.

Fast Company called Tinder one of the Most Innovative Companies in the World in 2022.

According to a survey by Tinder, around 80 percent of young people in Southeast Asia believe that safety features on dating apps are crucial to their online dating experience.

Despite this fact, just 30 percent of young people surveyed claimed to be aware of safety features and to have frequently utilized them, while about 18 percent were unsure of the variety of safety features offered by the dating apps they had used.

Thus, Tinder's Dating Safety Guide is created to be an extensive educational resource, which explains in detail the various built-in safety features of the app and offers advice for practical dating situations.

In addition, the guide explores sensitive topics such as harassment, how to report harassment and provides young adult users with a list of nearby organizations that may be contacted for additional help and support.

“At Tinder, the well-being of our users is paramount, and this guide is a testament to our ongoing commitment to user safety,” said Papri Dev, vice president of Tinder’s Department of Asia-Pacific Communications on Tinder Newsroom.

“Gen Zs [including people born between 1997 and 2012] are redefining dating on their own terms to be more authentic, open, inclusive, and fluid, and we want to empower them to explore the possibilities on Tinder whilst feeling confident and safe.

“With the knowledge and resources to better protect themselves, we want to ensure that this new generation of young adult singles are getting to know new people in fun, safe and healthy ways.”

It is clear that Tinder's newest move is meant to endear its dating application to the Gen Z crowd, the emerging demographic for dating-related services, but particularly to Gen Z in Vietnam and a few other Southeast Asian countries.

Similar efforts can be seen in Tinder’s localization of its “It Start With A Swipe” campaign in Vietnam in February, resulting in a series of locally produced short videos showcasing this dating app’s suitability for Vietnamese Gen Zs. 

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Hanh Chu - Cong Trieu / Tuoi Tre


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