International tourists are showing high interest in tours to the countryside near Hoi An City, Quang Nam Province, central Vietnam, during which they can experience life on local farms.

It's no longer uncommon to see groups of foreigners donning ao ba ba, a traditional garment of Vietnamese people, working on the rice fields in Cam Chau Ward, not far from the Hoi An Ancient Town in Hoi An City.

These tourists spend the day harvesting rice, bailing water, and riding buffalo.

Even tourists staying at high-end resorts, such as the ritzy Four Seasons Resort The Nam Hai Hoi An, are taking part in such tours. Of course, travel companies are doing their best to launch VIP farm experiences for these wealthy groups.

Two foreign travelers experience farm life in Hoi An City, Quang Nam Province. Photo: B.D. / Tuoi Tre

During these tours, tourists can ride bicycles through rice fields, ride buffalos on canals, wear farmer clothes and non la (Vietnam’s conical leaf hats), bail water, plant rice seedlings, harvest rice, and screen rice.

“I saw a buffalo in real life for the first time. It was a special feeling.

“Everything I experienced in Hoi An was natural and ecological. I will return [to Hoi An] many more times,” one French tourist exclaimed during a farm tour.

After the COVID-19 pandemic, green tourism and tourism in association with culture and environmental protection have become trends among international travelers to Vietnam.

Enterprises with long-standing brands and eco-friendly products and services have seen their customer bases surge.

Tours in which tourists can experience farm life have also seen their booking numbers rise.

A rice field on the outskirts of Hoi An City, Quang Nam Province. Photo: B.D. / Tuoi Tre

Tran Van Khoa, CEO of Jack Tran Tours, said the company serves tourist groups nearly ever day, the majority of which are from Europe, Australia, and the U.S.

Hoi An City welcomed over 1.1 million tourists and generated some VND1 trillion (US$ 39.7 million) in tourism revenue in the first quarter of this year.

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