Alcoholic beverage consumption in Vietnam is projected to rise nearly 50 percent, to 6.5 billion liters by 2028 from 4.3 billion liters in 2024, the highest growth rate among the 10 largest markets in Asia. 

These numbers were announced by the German Mechanical Engineering Industry Association (VDMA) at a press conference on Tuesday for Drinktec 2025, the world’s leading trade fair for the beverage and liquid food industry, which will be held from September 15 to 19 in Munich, Germany.

The prospects for the beverage market are viewed positively, as Vietnam ranks eighth in the top 10 largest beverage markets in Asia.

The intense competition from suppliers, along with increasing incomes and a young population, is driving sales growth in the market.

In 2024, the total consumption of beverages in Vietnam reached nearly six billion liters, with an expected growth rate of 28 percent by 2028. 

The global food and beverage industry is among the fastest-growing sectors and plays a significant role in many economies.

However, the sector also faces intense competition, pricing pressures, continuous product innovation, and increasingly shorter product life cycles.

As a result, frequent investment in advanced technologies to improve efficiency, enhance flexibility, and optimize sustainable production and packaging processes is driving high demand for machinery.

According to VDMA, the global trade value for food processing and packaging machinery has consistently grown over the years. 

In 2014-2023, the value, based on export data from 52 industrial countries, reached 428 billion euros (US$446.4 billion), reflecting a growth rate of 46 percent.

Global exports of food processing and packaging machinery to Asia are estimated to be around $9-10 billion annually. Vietnam also imports such machinery.

In 2023, machinery imports into Vietnam reached 517 million euros ($539.2 million), with half of that sum coming from China. 

The second-largest supplier was Italy at 50 million euros ($52.1 million), followed by Japan ($45.9 million), South Korea ($44.8 million), and Germany ($33.4 million).

In 2024, Europe’s food processing and packaging machinery exports to Vietnam rose 27 percent, reaching 130 million euros ($135.6 million), with nearly half of that machinery coming from Germany. Therefore, VDMA predicted that investment in Vietnam will continue to strengthen.

Markus Kosak, Executive Director Drinktec Cluster at YONTEX GmbH & Co. KG, shared that the trend of product personalization is increasingly developing, which is driving demand for product formulas designed specifically to meet the nutritional needs of consumers.

Market surveys show that sustainable products and production processes continue to be a top priority in consumer awareness.

For many beverage manufacturers, this factor has even become a key criterion in investment decisions.

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