A group of young artists in Ho Chi Minh City have found a new way to spread traffic safety messages with their lovable artwork.
The project was finished in response to an initiative by the Ho Chi Minh City chapter of the Ho Chi Minh Communist Youth Union that called for youths’ contribution to the improvement of the local traffic culture.
The twelve-piece collection encourages people to obey traffic laws and use public transport for their daily commute.
In some paintings, the consequences of disregarding traffic regulations are demonstrated to help people understand why it is in their best interest to follow the law.
With the theme ‘Traffic Safety –Happiness for All,’ the artists call on viewers to act consciously to protect their own health and that of their family members and the entire society.
Messages such as ‘no driving after drinking,’ ‘pavements are for pedestrians,’ or ‘saving one second may mean losing one life’ are re-imagined through funny-looking paintings by the young artists.
Aged 22 to 26, the eight artists, who go by the name of Eight Reborn (8R), said they hoped to bring more youthful energy to the old messages of promoting traffic safety in Vietnam through their works.