Vietnamese conglomerate Vingroup has launched the sale of its five smart TV models that can fetch up to US$730.

Following the launch of Vsmart smartphones last December, VinSmart, the electronics subsidiary of Vingroup, announced on Saturday it had officially started selling five models of Vsmart televisions to the market.

Powered by Google’s Android TV, the first generation of Vsmart smart TVs is manufactured at Hoa Lac Hi-Tech Park in Hanoi.

According to Le Thi Thu Thuy, Vingroup’s vice-chairwoman and VinSmart’s general director, users can install more than 5,000 applications available on Google Play, as well as gain quick access to YouTube by pressing a button on their remote control.

The TVs are categorized into two series, KE and KD, designed with 4K resolution and screen sizes ranging from 43 to 55 inches.

The devices support HDR10, use Dolby sound technology, and offer various features specifically designed for Vietnamese customers.

VinSmart has partnered up with the world's leading chipset producers to design the TVs’ circuit boards, while the other components are manufactured by the firm itself.

All products are subjected to 16 automatic tests to ensure each television meets the highest quality standards.

The smart TVs are equipped with Google Assistant, allowing users to talk with and give commands to the products in Vietnamese.

Prices of the five models are VND8.69-16.99 million ($416-730), depending on the screen size.

"This is a quite competitive price range if compared to products of other electronic brands with similar features and technical standards," an expert assessed.

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