JavaScript is off. Please enable to view full site.

Vietnam’s TH True Milk signs strategic cooperation with Singapore’s HAO Mart

Vietnam’s TH True Milk signs strategic cooperation with Singapore’s HAO Mart

Saturday, February 26, 2022, 15:14 GMT+7
Vietnam’s TH True Milk signs strategic cooperation with Singapore’s HAO Mart
TH Group’s international sales manager Hoang Thi Thanh Thuy (left) exchanges a Memorandum of Understanding on strategic cooperation with a representative of Singapore’s HAO Mart Pte Ltd in Singapore, February 25, 2022. Photo: TH Group

Vietnam's TH Group, which owns the TH True Milk brand, and Singapore’s HAO Mart Pte Ltd signed a memorandum of understanding (MoU) on strategic cooperation in the consumption and promotion of fresh milk products, agricultural products, and organic foods of the former in Singapore market on Friday.

The MoU was signed at the Vietnam - Singapore Business Dialogue under the witness of Vietnamese State President Nguyen Xuan Phuc within the framework of his state visit to Singapore from Thursday to Saturday.

As TH Group considers Singapore to be a large and potential market in ASEAN, the firm has carried out many trade promotion activities in the island country over the years.

In 2021, TH Group officially launched more than 30 product lines in Singapore at a series of supermarket chains -- such as HAO Mart and NTUC Fairprice -- and e-commerce platforms -- including Shopee, Lazada, Redmart, Amazon, Grabfood, and NTUC marketplace.

The Vietnamese dairy producer is planning to continue expanding its product coverage in Singapore under the cooperation with Singapore-based L’earth Group that was established last year, according to TH Group’s international sales manager Hoang Thi Thanh Thuy.

It also aims to widen its influence to other Asian markets such as Malaysia, Indonesia, the Philippines, and Hong Kong.

Established in 2009, TH Group is the largest fresh milk company in Vietnam, according to the American Chamber of Commerce in Vietnam, and also runs a number of food and beverage projects, including manufacturing and processing fresh milk, nut milk, clean fruits and vegetables, herbal and purified water.

HAO Mart is a subsidiary of HAO Corp, which operates in electronic manufacturing and retailing services. 

Established in 2016, HAO Mart has expanded its retail chain to nearly 50 stores across Singapore, distributing more than 70,000 fast-moving consumer goods (FMCG) products imported from 43 countries, with its average annual revenue topping US$90 million.

Like us on Facebook or follow us on Twitter to get the latest news about Vietnam!

Bao Anh - Le Thanh / Tuoi Tre News

More

Read more

;

Photos

VIDEOS

‘Taste of Australia’ gala dinner held in Ho Chi Minh City after 2-year hiatus

Taste of Australia Gala Reception has returned to the Park Hyatt Hotel in Ho Chi Minh City's District 1 after a two-year hiatus due to the COVID-19 pandemic

Vietnamese woman gives unconditional love to hundreds of adopted children

Despite her own immense hardship, she has taken in and cared for hundreds of orphans over the past three decades.

Vietnam’s Mekong Delta celebrates spring with ‘hat boi’ performances

The art form is so popular that it attracts people from all ages in the Mekong Delta

Vietnamese youngster travels back in time with clay miniatures

Each work is a scene caught by Dung and kept in his memories through his journeys across Vietnam

Latest news