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Vietnam tops list of cross-border e-shopping frequency in Southeast Asia: report

Vietnam tops list of cross-border e-shopping frequency in Southeast Asia: report

Wednesday, July 13, 2022, 15:11 GMT+7
Vietnam tops list of cross-border e-shopping frequency in Southeast Asia: report
This image shows a customer receiving an item purchased online from a delivery worker in front of an office building in District 1, Ho Chi Minh City, Vietnam. Photo: Quang Dinh / Tuoi Tre

Vietnam ranked first in cross-border online shopping frequency in Southeast Asia, with more than 100 purchase orders per year on average, according to an e-commerce report.

The data is included in the 'E-commerce Southeast Asia (SEA) Barometer Report 2021 - Uncovering SEA Online Shoppers & Delivery Preferences' report released recently by Singapore-based logistics firm Ninja Van Group in partnership with Europe’s largest parcel delivery network DPDgroup.

The study was conducted in six countries, namely Singapore, the Philippines, Malaysia, Indonesia, Thailand, and Vietnam, involving over 9,000 respondents in July 2021, Ninja Van Group said.

With an average of 104 purchase orders per year, Vietnam took the lead in e-shopping frequency, followed by Thailand with 75 orders and Singapore and the Philippines with 58 each.

Representing large proportions in Vietnamese orders were fast-moving consumer goods (FMCG) products, clothing and footwear, the report said.

Besides the top position in purchase orders, Vietnam ranked second in international e-shopping, with 59 percent of Vietnamese respondents saying that they have ordered or shopped many times on foreign websites, slightly lower than Singapore.

Vietnam also accounted for 15 percent of the total online shopping market in Southeast Asia, second only to Thailand with 16 percent and equal to the Philippines.

Since the COVID-19 pandemic broke out two years ago, the region has seen an increase of around 70 million online shoppers, and the number is expected to grow to some 380 million by 2026, Ninja Van Group reported. 

The firm stated that it delivers about two million parcels per day across the region covered in this report during the past 12 months, reflecting strong e-commerce growth. 

“We believe that Vietnam is one of the potential markets thanks to its sustainable and apparent growth in recent years,” said Phan Xuan Dung, chief customer officer of Ninja Van Vietnam.

The firm’s statistics show that it now handles about 300,000 purchase orders per day from online shops and companies in Vietnam’s 63 provinces and cities.

Statista, a German company specializing in market and consumer data, reported that more than 51 million Vietnamese people have shopped online so far this year, translating to a year-on-year rise of 13.5 percent, with total spending on e-shopping amounting to US$12.42 billion.

Meanwhile, the digital Vietnamese economy is expected to reach over $52 billion in value, ranking third in Southeast Asia by 2025, according to the e-Conomy SEA 2019 report conducted by Google, Temasek, and Bain & Company.

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Vinh Tho – Duc Thien / Tuoi Tre News

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