Many logistics firms and financial institutions in Vietnam are integrating artificial intelligence (AI) technology, such as the popular chatbot ChatGPT, into their business operations to enhance competitiveness, streamline their workforces, and minimize expenses.

This AI adoption is on the rise, especially in industries that demand advanced expertise.

Non-specialist tasks

Nguyen Hoai Chung, CEO of Phaata International Logistics Exchange, recognizes the undeniable advantages of utilizing ChatGPT in logistics businesses, such as providing round-the-clock customer service and being capable of simultaneously assisting up to 100 customers in various languages.

The professional utilization of ChatGPT is expanding further, as it offers valuable product and service recommendations to aid businesses in boosting sales, according to Chung. 

“Moreover, ChatGPT can also be employed in generating marketing content,” he said.

Mai Trang, representative of forwarder Asia Logistics, said that she has implemented ChatGPT in various non-logistics roles, including ad creation, content generation, customer support, meeting summary preparation, job description writing, and job application response.

Upon receiving a request to design the organizational framework for an event, ChatGPT is capable of generating a comprehensive plan for all stages within a mere two to three seconds, surpassing the level of completeness achieved by a team of two to three employees, Trang said. 

When filtered, there are approximately eight to ten viable suggestions from ChatGPT that can be implemented.

Trang emphasized that the utilization of ChatGPT AI technology is becoming an essential trend for logistics enterprises, enabling them to enhance competitiveness and cut costs.

Specialist tasks

As a result of digital transformation and the implementation of the eKYC electronic customer identification technology, the number of newly-opened securities accounts has experienced a significant surge, reaching a total of seven million, which accounts for approximately seven percent of the Vietnamese population, according to Nguyen The Minh, director of Yuanta Securities Vietnam’s analysis department.

In order to entice and retain investors, Minh’s company has created its own AI chatbox called Ysuri, which enables users to conveniently interact by simply using instant messaging service Telegram, searching for the keyword 'Ysuri,' and following the provided instructions.

Upon receiving a stock code, this virtual broker goes beyond providing basic details such as company names, listing floors, current prices, and short-term trends, as it can also provide more detailed information including liquidity prices and general recommendations such as suggestions on buying and holding with a low weight, or advice to sell and observe, among other responses.

Smart Invest Securities is also implementing a chatbot named AAS-AI, which functions similarly to ChatGPT, delivering up-to-date financial indicators of companies, presenting buying and selling signals based on technical analysis models, and assessing the cash flow of each stock in relation to its respective industry.

Major banks have also unveiled their 'intelligent virtual assistants' (IVA), with private lender ACB introducing an advanced AI BOT that excels in intelligent communication, self-learning, continuous development, and even understands and recognizes emotions. 

ACB’s IVA offers speedy customer support, providing responses in less than 0.5 seconds, and also aids bank employees in their tasks.

State-run Vietcombank has partnered with FPT Smart Cloud, a member of FPT Corporation, to deploy VCB Digibot, an IVA capable of addressing customer inquiries as well as assisting bank staff with card operations, loans, interest rates, and other relevant services.

Pressure for change

According to Assoc. Prof. Dr. Nguyen Duc Trung, rector of the Ho Chi Minh City University of Banking, which annually produces 3,600 bachelor’s graduates, with around 40 percent specializing in banking and finance, the university is facing a multitude of challenges and pressures as the banking sector has taken the lead in digital transformation efforts in recent years.

According to Trung, there is an anticipation of decreased demand for human resources in performing routine tasks at banks in the future. 

However, the need for highly skilled individuals with extensive expertise in areas such as management and even training robots remains significant. 

While technology continues to evolve, certain positions still require human interaction, considering customers who are accustomed to traditional transaction methods. 

Trung emphasized that continuous efforts are necessary for individuals to thrive in the future job market.

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