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Masan: HR strategy aligned with ‘Go Global’ ambition

Masan: HR strategy aligned with ‘Go Global’ ambition

Thursday, October 10, 2024, 20:28 GMT+7
Masan: HR strategy aligned with ‘Go Global’ ambition
Masan Group’s office

“I’m fortunate to work in an environment where every day presents a new challenge,” said Michael Hung Nguyen, Deputy CEO of Masan Group, in a recent interview.

Alongside insights into raising capital and attracting long-term investments, he shared compelling stories about Masan’s human resources and its reputation as one of the ‘Best Companies to Work For in Asia.’

Over its 28 years of operation, Masan has established a robust consumer platform with strong brands in the FMCG sector, targeting a domestic market worth nearly US$24 billion.

With a vision to serve eight billion consumers globally and a ‘Go Global’ strategy, Masan anticipates a market value increase of 131 times.

To achieve its goal of showcasing Vietnamese cuisine worldwide, Masan is strategically focused on human resources and attracting global talent.

“As a global consumer and retail company, understanding diverse people and their needs is essential,” Michael Hung Nguyen emphasized.

“One of Masan’s key advantages is its blend of domestic and international talent.

“We aim to Go Global, which is why Masan welcomes foreign talent in various fields, including digital marketing and IT.

“Our workforce embodies an ‘entrepreneurial spirit,’ united by a common mission to serve consumers in Vietnam and beyond.”

This commitment is evident in Masan’s human resources policies, rewards, and benefits, as well as in the recent international accolades it has received.

WinMart Phu My Hung is bustling with shoppers

WinMart Phu My Hung is bustling with shoppers.

In 2024, Masan Group was named among the ‘Best Companies to Work For in Asia’ and won special awards for ‘Diversity, Equity, and Inclusion’ and ‘Sustainable Workplace’ from HR Asia, a leading human resources magazine.

The company previously earned the ‘Diversity, Equity, and Inclusion’ award in 2023.

Masan has also established the Growth Center, aiming to cultivate the potential of each team member and attract future-ready talent.

The center has hosted over 1,700 training sessions on topics such as leadership, coaching, presentation skills, problem-solving, and decision-making, engaging 33,214 employees.

Furthermore, programs like Mentoring, Leadership Assessment, and 360-degree Feedback have been implemented to enhance leadership skills and team management.

In the past year, nearly 98 percent of Masan Group’s workforce and 99 percent of its employees engaged in performance evaluations and career development initiatives.

This systematic approach allows the group to identify potential leaders within the organization.

“We support annual performance reviews at all levels on a collaborative and transparent basis to inform decisions about compensation and rewards,” Michael Hung Nguyen stated.

“We prioritize a fair and equitable reward system based on employee performance and contributions to the group’s success.”

A consumer shops for meat at MEATdeli.

A consumer shops for meat at MEATdeli.

Masan boasts a diverse workforce, representing various nationalities, including those from the United States, Australia, and India.

Despite their differences, all employees share a common aspiration: to serve consumers and create value for the economy, environment, and society.

Masan is dedicated to fostering an inclusive culture that offers equal opportunities to all employees.

This diversity enriches the company with varied perspectives, backgrounds, expertise, and experiences that foster innovative strategies, ideas, and the journey of serving consumers to realize the vision: “All Masan’s products in each and every Vietnam household. At least one Masan’s product in each and every household globally.”

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Bao Anh / Tuoi Tre News

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