Vietnam’s Hoi An Ancient Town has been in the final sprint to promote its digital transformation in tourism following its collaboration with Bizverse, a Metaverse world for business activities.

The announcement ceremony marking the collaboration took place virtually on the Visit Hoi An Facebook page on Saturday.

Since Hoi An Ancient Town was classified as a UNESCO World Heritage Site in 1999, this locality has become one of Vietnam’s leading tourist destinations.

The number of domestic and international tourists to Hoi An has shown steady increases over the years.

However, the COVID-19 epidemic has hit the global economy hard in all aspects, especially the tourist industry.

Travel restrictions have led to major changes in tourism trends and the way tourists approach information.

The booming of information and communication technology, plus the rapid emergence of digital platforms, necessarily prompts tourism enterprises to keep up with the latest innovations, such as Metaverse.

Metaverse, the new term that much ink has been spilled on, describes a fully realized digital world that exists beyond the one in which people live, said The New York Times.

In the meantime, Bizverse is a Singaporean software company with the mission to build a Metaverse world with digital transformation and technical support for business operations, according to its website.

In the context that virtual tourism on the Metaverse platform is becoming a worldwide trend, the Department of Culture, Sports, and Tourism of Quang Nam Province, which administers Hoi An, has joined hands with Bizverse in a tourism digital transformation project, in the hope of introducing a new look for Hoi An’s tourism.

Both are working on the final stage of building a digital transformation road map, as Visit Hoi An posted on its page on Thursday.

In the future, relic sites and traditional craft villages in Hoi An will appear on the 3D map and landscapes of the Bizverse World, featuring voice-overs of local guides.

The project promises to bring visitors new and exciting travel experiences.

Hoi An also plans to organize cultural-artistic activities and connect tourism businesses in the region to improve local tourism quality and meet the diverse needs of both domestic and foreign tourists.

Given creative and innovative solutions, Hoi An’s tourism industry is expected to bloom soon.

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