adidas Vietnam on Friday launched the Motorsport product line, a collaboration between adidas and Mercedes, featuring adidas-sponsored products for the Mercedes-AMG Petronas F1 Team competing in the Formula 1® World Championship, with the participation of fashionista Quynh Anh Shyn, content creator - goalkeeper Nick Q. Tran, actress Ngoc Thanh Tam, and automotive content creator Xuan Hoan.

Previously, on January 7, adidas also announced a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports.

The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.

Built on a shared commitment to performance and excellence, the partnership leverages adidas’ 75-years of experience working with athletes at the top of their game to support the Mercedes-AMG PETRONAS F1 Team in driving success.

Throughout the 2025 season and beyond, adidas and the Mercedes-AMG PETRONAS F1 Team will create a complete range of apparel, footwear, and accessories for the entire team and its fanbase. 

The partnership will break new ground in a sport where milliseconds make the difference.

The specially designed team kit will be built for the individual needs of each member’s role and made available to fans as well.

The partnership will also include apparel, footwear, and accessories created and designed specifically for supporters of the team and its drivers.

Several limited-edition drops are also planned throughout the year.

“We are very happy to be back in the world of motorsport,” Bjørn Gulden, CEO of adidas said.

“Interest in motorsport in general and Formula 1 in particular has been growing a lot. It is reaching new consumers and has a big influence on sport and street culture.

“We are extremely proud to introduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team – one of the most successful teams ever.

“Together, we share the passion for speed, innovation, and performance. We will support the drivers and the team to push the limits on the track.

“Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle products and extending the reach to a new generation of fans.

“We look forward to supporting Mercedes-AMG PETRONAS F1 and winning together.”

Toto Wolff, co-owner, CEO, and team principal of the Mercedes-AMG PETRONAS F1 Team said, "Our partnership with adidas is a clear statement of intent as we begin to write our next chapter as a team. adidas is an iconic brand, one that shares our dedication not only to peak performance but to style and sophistication too.”

The announcement therefore represents a groundbreaking collaboration that will redefine what team and fanwear mean in the sport, Wolff said, adding that his team is excited to break this new ground and work with adidas as they collectively strive to fight for world championships.

Richard Sanders, chief commercial officer of the Mercedes-AMG PETRONAS F1 Team, added, "Performance is at the heart of everything we do. The core of our relationship with adidas is rooted in that belief. They are an iconic brand that has achieved record-breaking success in so many other sports. To bring them into F1 as part of our team is therefore not only a great honor, but also incredibly exciting. We look forward to working with them on reinventing what teamwear means to chase every millisecond of performance on and off the track.

"Our shared value of innovation will also be focused on bringing a refreshed energy to our wider fanwear ranges. F1 is riding a cultural wave at present, and we will build on this to provide apparel, footwear, and accessories that engage our loyal fanbase whilst engaging new audiences that continue to discover our sport and our team."

The adidas x Mercedes-AMG PETRONAS F1 Team apparel range will be unveiled this month, as all eyes turn toward the 2025 Formula 1 season and will be available to purchase from adidas.com/motorsport, mercedesamgf1.com, and a worldwide range of adidas wholesale accounts.