Anthony Mazza, chairman of the Parramatta Chamber of Commerce in Australia, assessed Vietnam as an attractive tourist destination for Australian visitors, with food, cultural features, and Vietnamese people’s hospitality being major draws, heard a recent tourism promotion event in Sydney.

Mazza told the Vietnam News Agency that though he was yet to visit Vietnam, he would place the Southeast Asian nation on a list of his future destinations to explore.

The Ho Chi Minh City Department of Tourism worked with the Vietnamese Consulate General in Sydney to organize a series of tourism promotion programs in Australia on Monday and Tuesday.

A delegation led by Le Truong Hien Hoa, deputy head of the municipal department, with the participation of over 25 representatives from local airlines, travel firms, and hoteliers introduced various tourist sites, and tourism products and services to Australian travelers during these events.

The tourism promotion programs were aimed at popularizing tourist destinations in Ho Chi Minh City among Australian people and attracting them to the city in particular and to Vietnam in general, reported the Vietnam News Agency.

Besides, the events acted as a link between local firms and Australian partners in tourism.

Hoa hoped that through the promotion activities, the southern metropolis would lure more tourists from Australia, which is one of the city’s key tourist source markets.

Echoing the view, Nguyen Cam Tu, director of the municipal Tourism Promotion Center under the department, said that Australia is always considered a potential tourist source market.

Australian tourists are interested in Vietnam’s cuisine and cultural features, she added.

Within two days, over 2,500 guests attended a tourism expo as part of the tourism promotion programs.

The expo showcased more than 25 booths presenting a diverse array of tourism products and services, alongside a traditional cultural space.

The event delighted Australian visitors with a variety of traditional folk games, including making to he (toy figurines) and nhay sap (Cheraw dance), as well as captivating art performances.

Juan, an Australian, excitedly shared that he could feel the beauty of Vietnam and its culture and people.

He hoped that Australian people would select Vietnam as their top tourist destination.

He recounted that he traveled to Vietnam in 1999 and 2023, and was surprised at the country’s rapid growth.

The Vietnamese delegation is set to hold a tourism promotion program in Melbourne on May 17.

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